Director, V&A Marketing & Strategy, Neuroscience

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); Hybrid; USD 190,500 - 270,000; Full time

Benefits offered by this job

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Parental leave

Paid time off

Flexible spending accounts

Commuter benefits

Job summary

Ipsen Biopharmaceuticals Inc. in Cambridge, MA, seeks a Director of Value & Access, Marketing & Strategy for Neuroscience.

You will develop and execute integrated V&A programs across channels at launch and beyond, craft payer content, and lead enterprise marketing initiatives. The position requires 8–10 years in payer marketing in biopharma, strong PM skills, collaboration with cross-functional teams, and experience with regulatory review processes.

Qualifications

• 8–10 years of payer marketing and reimbursement experience in biopharma.
• Background in competitive market strategy and agency-led marketing materials.
• Experience with promotional material review committees (legal, regulatory, medical) and product launches/label expansions.
• Strong project management and track record of meeting targets.
• Knowledge of biopharma commercialization, brand management, sales planning, market access & regulatory environments.
• Preferred knowledge of Pharmacy and Medical benefit products, Rare Disease, Oncology and Neurology, especially neurotoxin/migraine.
• Excellent communication and collaboration skills; ability to influence senior leaders across functions.
• Hybrid work experience and willingness to work from Cambridge, MA, 3 days/week.

Responsibilities

• Develop, refine & execute integrated Value & Access programs across channels at launch and beyond to drive brand growth.
• Create value proposition content for formulary decision makers (payers, PBMs, GPOs, institutions).
• Produce Value & Access marketing materials and manage agency relationships and budgets.
• Lead V&A Enterprise Marketing initiatives with consistency across stakeholders.
• Collaborate with V&A partners, vendors and cross-functional teams to integrate strategies and tactics.
• Represent V&A at Neuroscience BU Leadership Team and contribute to strategic planning.
• Own and manage business plans, quarterly reviews, exec meetings and senior leadership briefings.
• Drive launch planning for current/future Neuroscience brands and coordinate with marketing/brand teams.
• Serve as leader of US Brand V&A team for each brand, participate in annual planning, pull-through, launch, training, forecasting.
• Manage and streamline V&A tools and PRC processes.

Job description

Title

Director,Value and Access,Marketing &Strategy – Neuroscience Business Unit, Ipsen Biopharmaceuticals Inc.

Responsibilities

• Develop, refine &execute integrated V&A programs across channels at launch and beyond to drive sustained brand growth.
• Create value proposition content for formulary decision makers (payers, PBMs, GPOs, institutions).
• Produce Value &Access marketing materials and manage agency relationships and budgets.
• Lead V&A Enterprise Marketing initiatives, ensuring consistency across internal and external stakeholders.
• Collaborate with V&A partners, vendors, agencies and cross‑functional teams to integrate strategies and tactics.
• Represent V&A at Neuroscience Business Unit Leadership Team and participate in strategic planning.
• Own and manage business plans, quarterly reviews, business unit executive meetings, and senior leadership briefings.
• Drive launch planning for current/future Neuroscience brands and coordinate with marketing/brand teams.
• Serve as leader of US Brand V&A team for each brand, representing V&A in activities such as annual planning, pull‑through, launch, training, forecasting.
• Manage and streamline V&A tools, Promotional Review Committee (PRC) processes.

Qualifications

• 8–10years experience in payer marketing & reimbursement tools within biopharma.
• Background in competitive market strategy and experience with agencies creating marketing materials.
• Experience with promotional material review committees (legal, regulatory, medical) and new product launch or label expansion.
• Strong project management skills and track record of meeting/exceeding quantitative & qualitative targets.
• Knowledge of biopharmaceutical commercialization, brand management, sales planning, market access & regulatory environments.
• Preferred knowledge of Pharmacy and Medical benefit products, Rare Disease, Oncology, and Neurology—especially neurotoxin and/or migraine.
• Excellent communication and collaboration skills; ability to influence senior leaders across commercial & internal functions.
• Experience working in a hybrid arrangement and willingness to work from Cambridge,MA, 3days per week.

Education & Certifications

• BA/BS required.
• MBA or advanced quantitative degree strongly preferred.

Language Requirement

English – essential.

Compensation

Base salary: $190,500–$270,000 yearly. Eligible for incentive & long‑term incentive programs. Comprehensive benefits package including 401(k), medical, dental, vision, life & disability insurance, parental leave, paid time off, flexible spending accounts, commuter benefits, etc.

Equal Opportunity & EEO Statement

Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate and promote without regard to any protected characteristic. If you need adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.