Director, Neuroscience Value & Access Marketing

Ipsen Group; Cambridge (MA); Hybrid; USD 190,500 - 270,000; Full time

Benefits offered by this job

401(k) with company contributions

Medical, dental & vision coverage

Parental leave

Commuter benefits

Job summary

Ipsen Biopharmaceuticals Inc. in Cambridge, MA is seeking a Director, Value and Access Marketing & Strategy for Neuroscience.

You will align with the Neuroscience BU to develop and execute integrated V&A programs across launch and post-launch phases, shaping value propositions for payers and clinical decision-makers. The role requires leading enterprise marketing, collaborating with internal teams and agencies, managing budgets and governance, and communicating strategy to senior leaders.

Qualifications

• 8–10 years of experience with a focus on payer marketing & reimbursement tools within biopharma.
• Experience working within a competitive space.
• Experience with agencies on creation of materials.
• Experience with promotional material review committees (legal, regulatory, medical) and launching new products.
• Strong project management skills, meeting deadlines and delivering on commitments.

Responsibilities

• Determine marketing resource needs for all V&A verticals within the Neuroscience BU.
• Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions).
• Serve as one of 3M (Marketing, Medical, Market Access) leaders of US Brand Team(s) for each brand within the Neuroscience BU.
• Lead Value & Access launch planning for current/future launches within the Business Unit.
• Collaborate with Marketing/Brand teams to determine access marketing resources needs for Business Unit.
• Co-Design, with V&A Groups and considering brand priorities, the strategic priorities for V&A resources for each brand with the Business Unit.
• Represent the V&A team in key brand activities including annual planning, pull-through, product launch, training, forecasting, etc.
• Work with brand team and vendors to review and create pieces aligned with the strategy, prioritizing strategic brands, and to streamline currently used V&A tools.
• Shepherd resources through the Promotional Review Committee (PRC) process.
• Manage critical business planning frameworks and activities, such as budget management, business reviews, business unit executive meeting content, senior leadership briefings and presentations.

Skills

Payer marketing

Reimbursement tools

Agency collaboration

Budget management

Project management

Launch experience

Cross-functional collaboration

Communication skills

Education

BA/BS

MBA preferred

Job description

Ipsen Biopharmaceuticals Inc. in Cambridge, MA is seeking a Director, Value and Access Marketing & Strategy for Neuroscience.

You will align with the Neuroscience BU to develop and execute integrated V&A programs across launch and post-launch phases, shaping value propositions for payers and clinical decision-makers. The role requires leading enterprise marketing, collaborating with internal teams and agencies, managing budgets and governance, and communicating strategy to senior leaders.