Director, Value & Access Marketing & Strategy (Remote)

Ipsen; Cambridge (MA); Hybrid; USD 191,000 - 260,000; Full time

Benefits offered by this job

401(k) with company contributions

Medical, dental, vision coverage

Life and disability insurance

Paid time off

Job summary

Ipsen, a global biopharma leader, seeks a Director of Value & Access Marketing & Strategy in Cambridge, MA. The role focuses on payer marketing, access strategies, and enterprise marketing, with extensive collaboration across brand teams and senior leadership to drive launches and ongoing growth.

The candidate will guide value propositions, manage launches, budget, and agency relations, leveraging experience in Rare Disease/Neurology to shape market access strategies.

Qualifications

• 8–10 years in payer marketing and reimbursement in biopharma.
• Experience with launches and label expansions.
• Strong project management and cross-functional collaboration.
• Knowledge of Rare Disease, Oncology, Neurology preferred.
• Neurotoxin and/or migraine experience preferred.

Responsibilities

• Develop value propositions for formulary decision makers within the Neuroscience BU.
• Lead launch planning and access marketing resources for the BU.
• Collaborate with Marketing/Brand teams to align access resources.
• Represent V&A in annual planning, pull-through, launches and forecasting.
• Oversee budget management and interactions with agencies/vendors.
• Drive V&A Enterprise Marketing initiatives and cross-brand consistency.
• Communicate with senior leaders and internal stakeholders.

Skills

Payer marketing

Reimbursement tools

Agency management

Cross-functional leadership

Regulatory knowledge

Project management

Brand management

Stakeholder communication

Launch planning

Analytics/quantitative skills

Education

BA/BS

MBA or advanced degree (preferred)

Job description

Ipsen, a global biopharma leader, seeks a Director of Value & Access Marketing & Strategy in Cambridge, MA. The role focuses on payer marketing, access strategies, and enterprise marketing, with extensive collaboration across brand teams and senior leadership to drive launches and ongoing growth.

The candidate will guide value propositions, manage launches, budget, and agency relations, leveraging experience in Rare Disease/Neurology to shape market access strategies.