Senior Director, Retail Media Analytics & Growth

H-E-B; San Antonio (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

H-E-B seeks a senior leader to own and scale HRM Analytics and Growth Strategy, shaping the vision for insights, measurement, and performance storytelling to drive advertiser growth.

Sitting in Corporate Planning and Analysis, this role mentors data scientists, partners with HRM leadership, and translates analytics into value for brand partners while influencing the product roadmap. The role emphasizes trust in analytics, collaboration with advertisers, and delivering measurable business impact.

Qualifications

• A related degree or comparable formal training, certification, or work experience.
• 10+ years of experience in a retail or retail-related decision science role.
• 7+ years of experience in management or technical leadership.
• Strong collaboration track record with product managers, engineers, and data scientists, especially in translating business needs into analytical requirements or product roadmaps.
• Media analytics, marketing science, or data strategy, preferably in retail media, CPG, ad tech, or digital marketing.
• Ability to engage directly with advertisers and agencies, articulating analytical findings in a business-relevant way and influencing investment strategy.
• Deep understanding of the media measurement ecosystem, including programmatic display, sponsored search, CTV, and omnichannel attribution.
• Hands‑on operation experience with incrementality testing, MTA, and MMM methodologies including designing and interpreting design of experiment methods like holdout experiments, causal inference, and synthetic control groups.
• Experience working with clean rooms/CaaS, identity graphs, and 1P/3P data integrations to power closed‑loop measurement.
• Familiarity with key retail media KPIs and metrics: ROAS, lift, viewability, attention, sales attribution, share of voice, and category growth.
• Excellent communication and storytelling skills ; capable of packaging complex analytical outputs into narratives for executive and advertiser audiences.

Responsibilities

• Own and scale HRM Analytics and Growth Strategy; set vision for insights, measurement, and storytelling.
• Lead cohesive measurement narrative, go‑to‑market strategy, and value propositions for brand partners.
• Translate analytics into actionable product roadmaps; influence HRM’s long‑term measurement vision.
• Mentor data scientists on ML/AI best practices and reusable assets.
• Partner with HRM Business and Product leadership to align analytics with business goals.

Skills

ML/AI adoption

Data science leadership

Stakeholder collaboration

Marketing analytics

Advertiser storytelling

Measurement ecosystem

Experiment design

Data integration

KPIs ROAS

Communication skills

Education

Related degree or training

Retail analytics background

Leadership experience

Tools

Clean rooms/CaaS

Identity graphs

1P/3P data integrations

Job description

H-E-B seeks a senior leader to own and scale HRM Analytics and Growth Strategy, shaping the vision for insights, measurement, and performance storytelling to drive advertiser growth.

Sitting in Corporate Planning and Analysis, this role mentors data scientists, partners with HRM leadership, and translates analytics into value for brand partners while influencing the product roadmap. The role emphasizes trust in analytics, collaboration with advertisers, and delivering measurable business impact.