Head of Retail Media Analytics and Growth Strategy

H-E-B; San Antonio (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

H-E-B seeks a senior leader to own and scale HRM Analytics and Growth Strategy, shaping the vision for insights, measurement, and performance storytelling to drive advertiser growth.

Sitting in Corporate Planning and Analysis, this role mentors data scientists, partners with HRM leadership, and translates analytics into value for brand partners while influencing the product roadmap. The role emphasizes trust in analytics, collaboration with advertisers, and delivering measurable business impact.

Qualifications

• A related degree or comparable formal training, certification, or work experience.
• 10+ years of experience in a retail or retail-related decision science role.
• 7+ years of experience in management or technical leadership.
• Strong collaboration track record with product managers, engineers, and data scientists, especially in translating business needs into analytical requirements or product roadmaps.
• Media analytics, marketing science, or data strategy, preferably in retail media, CPG, ad tech, or digital marketing.
• Ability to engage directly with advertisers and agencies, articulating analytical findings in a business-relevant way and influencing investment strategy.
• Deep understanding of the media measurement ecosystem, including programmatic display, sponsored search, CTV, and omnichannel attribution.
• Hands‑on operation experience with incrementality testing, MTA, and MMM methodologies including designing and interpreting design of experiment methods like holdout experiments, causal inference, and synthetic control groups.
• Experience working with clean rooms/CaaS, identity graphs, and 1P/3P data integrations to power closed‑loop measurement.
• Familiarity with key retail media KPIs and metrics: ROAS, lift, viewability, attention, sales attribution, share of voice, and category growth.
• Excellent communication and storytelling skills ; capable of packaging complex analytical outputs into narratives for executive and advertiser audiences.

Responsibilities

• Own and scale HRM Analytics and Growth Strategy; set vision for insights, measurement, and storytelling.
• Lead cohesive measurement narrative, go‑to‑market strategy, and value propositions for brand partners.
• Translate analytics into actionable product roadmaps; influence HRM’s long‑term measurement vision.
• Mentor data scientists on ML/AI best practices and reusable assets.
• Partner with HRM Business and Product leadership to align analytics with business goals.

Skills

ML/AI adoption

Data science leadership

Stakeholder collaboration

Marketing analytics

Advertiser storytelling

Measurement ecosystem

Experiment design

Data integration

KPIs ROAS

Communication skills

Education

Related degree or training

Retail analytics background

Leadership experience

Tools

Clean rooms/CaaS

Identity graphs

1P/3P data integrations

Job description

Responsibilities

We are seeking a senior leader to own and scale H-E-B Retail Media (HRM) Analytics and Growth Strategy who sets the vision for how insights, measurement, and performance storytelling drive advertiser growth and commercial impact.

Responsibilities

We are seeking a senior leader to own and scale H-E-B Retail Media (HRM) Analytics and Growth Strategy who sets the vision for how insights, measurement, and performance storytelling drive advertiser growth and commercial impact.

This role sits within H-E-B’s Corporate Planning and Analysis organization and serves as the People Manager for Retail Media Analytics and Growth Strategy, partnering closely with HRM Business and Product leadership.

You will be accountable for activating and commercializing HRM’s measurement capabilities from insight generation through go-to-market execution ensuring advertisers and internal teams understand, trust, and act on analytics to drive measurable business outcomes.

The Analytics & Growth Strategy leader shapes a cohesive measurement narrative, leads go-to-market strategy, and translates advanced analytics into clear, compelling value propositions for brand partners. You will also influence the product roadmap by embedding advertiser insights, analytics innovation, and performance storytelling into HRM’s long-term measurement vision.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

Do You Have a

HEART FOR PEOPLE... willingness to mentor?

HEAD FOR BUSINESS... ability to build connections between H-E-B and external thought leaders?

PASSION FOR RESULTS... drive to explore options to optimize reuse / efficacy of shared assets?

We Are Looking For

• someone who can inspire and mentor data scientists on adoption of the latest ML / AI best practices and reusable assets
• 10 years of experience in a retail-related data / decision science role; experience managing data science teams across multiple projects

What is your background?

• A related degree or comparable formal training, certification, or work experience
• 10+ years of experience in a retail or retail-related decision science role
• 7+ years of experience in management or technical leadership
• Strong collaboration track record with product managers, engineers, and data scientists, especially in translating business needs into analytical requirements or product roadmaps.
• Media analytics, marketing science, or data strategy, preferably in retail media, CPG, ad tech, or digital marketing.
• Ability to engage directly with advertisers and agencies, articulating analytical findings in a business-relevant way and influencing investment strategy.
• Deep understanding of the media measurement ecosystem, including programmatic display, sponsored search, CTV, and omnichannel attribution.
• Hands‑on operation experience with incrementality testing, MTA, and MMM methodologies including designing and interpreting design of experiment methods like holdout experiments, causal inference, and synthetic control groups.
• Experience working with clean rooms/CaaS, identity graphs, and 1P/3P data integrations to power closed‑loop measurement.
• Familiarity with key retail media KPIs and metrics: ROAS, lift, viewability, attention, sales attribution, share of voice, and category growth.
• Excellent communication and storytelling skills ; capable of packaging complex analytical outputs into narratives for executive and advertiser audiences.

Can you...

• Work in a fast‑paced retail environment with frequently shifting priorities
• Travel by car or plane with overnight stays
• Work extended hours; sit for long periods

08-2021