SENIOR DIRECTOR, RETAIL BRAND EXPERIENCE

Gap Inc.; New York (NY); On-site; USD 191,000 - 263,000; Full time

Job summary

A leading company in the retail sector is seeking a Senior Director of Retail Brand Experience in New York. This role involves collaborating with teams to enhance brand visibility and customer engagement through innovative retail strategies. The ideal candidate will have extensive experience in visual merchandising and retail marketing, along with a passion for creating compelling consumer experiences. Benefits include a competitive salary, employee discounts, and comprehensive health benefits.

Benefits

50% employee discount at our brands

30% at Outlet stores

Competitive Paid Time Off

Volunteer hours

Extensive 401(k) with company match

Employee stock purchase plan

Comprehensive health benefits

Qualifications

• 10+ years of experience in retail marketing, visual merchandising, or related areas.
• Proven ability to create engaging in-store displays and presentation solutions.

Responsibilities

• Develop and implement brand concepts to drive customer engagement.
• Manage retail experience development for store openings and re-fits.
• Collaborate with teams to develop new retail concepts and strategies.

Skills

Team Development

Coaching

Mentoring

Retail Marketing

Visual Merchandising

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Marketing

Bachelor’s Degree in Visual Merchandising

Bachelor’s Degree in Design

Job description

Senior Director, Retail Brand Experience

Location: New York, NY, United States

Position Type: Permanent

Category: Retail

Salary Range: $191,000 - $262,700 annually

Level: Mid to Senior Level (Management)

About the Role

As a Senior Director of Retail Brand Experience, you will develop and implement brand concepts and inspire product presentation to drive customer engagement, enhance brand visibility in our retail environment, and increase revenue and relevance for the Gap brand. You will be responsible for implementing premium and elevated consumer experiences across the geography, collaborating with cross-functional teams to develop brand and product journeys, presentation strategies, styling directions, storytelling, and training modules that establish a distinct brand point of view at retail.

What You'll Do

• Collaborate with business, operations, and design teams to develop and scale new retail concepts and expansion strategies.
• Extend the brand vision by providing strategic leadership for retail experiences across Men’s, Women’s, Kids & Baby segments, focusing on consumer engagement and growth.
• Manage retail experience development for store openings and re-fits, including traffic-driving initiatives and marketing processes.
• Lead presentations and meetings to inspire and communicate retail strategies confidently.
• Report directly to the Brand CMO as a key member of the Marketing Leadership Team.

Who You Are

• Passionate about retail, visual merchandising, and styling.
• Experienced in team development, coaching, and mentoring.
• Background in visual merchandising within a retail environment.
• Bachelor’s Degree in Business, Marketing, Visual Merchandising, Design, or related fields, or extensive relevant experience.
• 10+ years of experience in retail marketing, visual merchandising, or related areas.
• Proven ability to create engaging in-store displays and presentation solutions.
• Ability to travel as needed.

Benefits

• 50% employee discount at our brands, 30% at Outlet stores.
• Competitive Paid Time Off and volunteer hours.
• Extensive 401(k) with company match.
• Employee stock purchase plan.
• Comprehensive health benefits.

Gap Inc. is an equal-opportunity employer committed to diversity and inclusion. Recognized by Forbes as one of the World's Best Employers in 2022.