Senior Director, Patient Support Data & Digital Strategy - Hybrid

MSD; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Job summary

MSD is seeking an Associate Director, Patient Support Digital & Data Strategy for US Marketing Immunology. This hybrid role is based in Upper Gwynedd, PA, and leads end-to-end PSP data strategy, ecosystem mapping, and CX data enablement, including CRM decisions and HCP portal UX.

The position requires 7+ years in pharma/biotech or healthcare with data strategy, CRM, or patient support experience, and strong cross-functional leadership to align data platforms and measurement frameworks.

Qualifications

• Bachelor’s degree or equivalent (BA/BS); advanced degree preferred.
• 7+ years in pharma/biotech or healthcare industry with data strategy, CRM, or patient support experience.
• Experience translating business needs into data/measurement requirements.

Responsibilities

• Serve as the brand PSP data SME to shape end-to-end data strategy, design, and ecosystem mapping for PSP solutions.
• Drive CX data enablement across key customer groups.
• Serve as the brand-side lead for CRM decisions and enablement.
• Lead user experience design and functionality of the HCP portal and digital enrollment strategies.
• Ensure alignment with Hub, FRM, SP, ISP, Nursing processes and business rules.
• Support end-to-end integration and operational readiness, including testing, for launch.
• Partner with cross-functional stakeholders to translate PSP strategy into data and measurement requirements.
• Develop PSP program measurement framework and dashboards.
• Contribute to CRM-related business decisions and process design for a scalable ecosystem.
• Identify dependencies and gaps across partners and elevate launch readiness issues.
• Use launch learnings and channel insights to propose data and ecosystem enhancements.

Skills

Adaptability

Agile Methodology

Communication

Cross-Functional Teamwork

Data Strategy

Digital Engagement

HCP Experience

Market Access

Marketing

Omnichannel Engagement

Patient Engagement

Patient Experience

Patient Support

Immunology

KPI Analytics

Omnichannel Strategy

Patient Support Programs

Strategic Thinking

CRM

Digital Analytics

Education

Bachelor’s degree or equivalent (BA/BS)

Advanced degree preferred

Job description

MSD is seeking an Associate Director, Patient Support Digital & Data Strategy for US Marketing Immunology. This hybrid role is based in Upper Gwynedd, PA, and leads end-to-end PSP data strategy, ecosystem mapping, and CX data enablement, including CRM decisions and HCP portal UX.

The position requires 7+ years in pharma/biotech or healthcare with data strategy, CRM, or patient support experience, and strong cross-functional leadership to align data platforms and measurement frameworks.