Hybrid: Patient Support Data & Digital Strategy Lead

PR Girl Manifesto; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck, located in North Wales, PA, seeks an Associate Director for Patient Support Digital & Data Strategy in US Marketing Immunology. This hybrid role focuses on shaping the PSP data ecosystem, CX data enablement, CRM decisions, and HCP portal strategy to support launch readiness and ongoing optimization.

You will partner with cross-functional teams to design data requirements, measurement frameworks, and dashboards, translating business needs into scalable data solutions that improve patient

Qualifications

• 7+ years of experience in pharma/biotech or healthcare data strategy, CRM, or related areas.
• Experience with patient support programs and data design or measurement frameworks preferred.
• Ability to translate business needs into data, measurement, or ecosystem requirements.
• Experience leading cross-functional initiatives in matrixed organizations.
• Strong communication and stakeholder-management skills.

Responsibilities

• Shape end-to-end PSP data strategy, design, and ecosystem mapping for PSP solutions.
• Drive CX data enablement across key customer groups and CRM enablement.
• Lead brand-side CRM decisions and enablement for patient support programs.
• Oversee HCP portal UX and digital enrollment strategies with cross-functional alignment.
• Ensure launch readiness and long-term optimization across the PSP ecosystem.

Skills

Data strategy

CRM enablement

Cross-functional teamwork

Strategic thinking

Digital engagement

Stakeholder management

Education

Bachelor's degree

Tools

CRM platforms

Dashboard tools

Data architecture

Job description

Merck, located in North Wales, PA, seeks an Associate Director for Patient Support Digital & Data Strategy in US Marketing Immunology. This hybrid role focuses on shaping the PSP data ecosystem, CX data enablement, CRM decisions, and HCP portal strategy to support launch readiness and ongoing optimization.

You will partner with cross-functional teams to design data requirements, measurement frameworks, and dashboards, translating business needs into scalable data solutions that improve patient