Hybrid Lead, Patient Support Data & Digital Strategy

MSD; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Healthcare benefits

Job summary

Merck & Co., Inc. in Upper Gwynedd, PA, is seeking an Associate Director for Patient Support Digital & Data Strategy in US Marketing Immunology.

This hybrid role focuses on shaping the brand PSP data strategy across the ecosystem, driving CX data enablement, CRM decisions, and HCP portal strategies to support launch readiness and long-term optimization. The role requires 7+ years in pharma/biotech or healthcare, strong data/measurement capabilities, and the ability to lead cross-functional

Qualifications

• Required: Bachelor’s degree or equivalent (BA/BS). Advanced degree preferred.
• 7+ years in pharma/biotech or healthcare with data strategy, CRM, operations, digital, or patient support.
• Strong ability to translate business needs into data/measurement requirements.
• Experience in matrixed organizations and cross-functional leadership.

Responsibilities

• Shape end-to-end data strategy and ecosystem mapping for PSP solutions.
• Drive CX data enablement and CRM decision-making.
• Lead HCP portal UX and digital enrollment strategies.
• Ensure alignment with Hub, FRM, SP, ISP, Nursing processes and business rules.
• Support launch readiness and long-term PSP ecosystem optimization.

Skills

Data strategy

CRM

Omnichannel

Patient engagement

Pharmaceutical industry

Strategic thinking

Cross-functional teamwork

Digital analytics

KPI analytics

Adaptability

Agile

Market access

HCP experience

Marketing

Education

Bachelor's degree

Advanced degree preferred

Tools

CRM platforms

Data architecture

Dashboards

Job description

Merck & Co., Inc. in Upper Gwynedd, PA, is seeking an Associate Director for Patient Support Digital & Data Strategy in US Marketing Immunology.

This hybrid role focuses on shaping the brand PSP data strategy across the ecosystem, driving CX data enablement, CRM decisions, and HCP portal strategies to support launch readiness and long-term optimization. The role requires 7+ years in pharma/biotech or healthcare, strong data/measurement capabilities, and the ability to lead cross-functional