Senior Director, Parts Sales & Growth Strategy

Wabash; Byron Township (MI); On-site; USD 140,000 - 190,000; Full time

Job summary

Wabash seeks a Sr. Director of Sales - Parts to lead a multi-year growth strategy for the parts business, expanding market reach and strengthening customer relationships.

This enterprise role will shape the commercial model, drive pricing and margins, and elevate cross-functional collaboration with Product, Marketing, Operations, and Supply Chain. The ideal candidate has 15+ years of progressive sales leadership experience, strong financial acumen, and a proven track record in complex

Qualifications

• 15+ years of progressive sales experience, including senior leadership roles.
• Proven track record of driving growth in complex, multi-channel sales environments.
• Experience in parts, aftermarket, distribution, or industrial/manufacturing environments strongly preferred.
• Demonstrated ability to develop and execute strategy while delivering near-term results.

Responsibilities

• Define and execute a multi-year growth strategy for the parts business, aligned to enterprise priorities.
• Identify and capture new market opportunities, including channel expansion and strategic partnerships.
• Translate market insights, customer needs, and competitive dynamics into actionable commercial plans.
• Drive pricing, mix, and margin strategies to maximize profitable growth.
• Lead, coach, and develop a high-performing team across regional and channel sales roles.
• Establish clear performance expectations, KPIs, and accountability mechanisms.
• Drive disciplined pipeline management, forecasting accuracy, and sales rigor.
• Elevate sales capabilities, tools, and processes to improve productivity and consistency.
• Build and maintain senior-level relationships with key customers, fleets, dealers, and channel partners.
• Strengthen the parts distribution network to improve coverage, responsiveness, and service levels.
• Champion a customer-first mindset, ensuring consistent delivery of a differentiated experience.
• Partner with Product, Marketing, Operations, and Supply Chain to align demand and supply.
• Influence enterprise decisions by representing the voice of the customer and market.
• Lead cross-functional initiatives that remove friction and accelerate commercial execution.
• Advance the evolution of Wabash’s parts commercial model—from transactional to insight-driven and proactive.
• Drive adoption of digital tools, analytics, and CRM to modernize sales effectiveness.
• Identify and implement process improvements to simplify selling and improve cycle times.

Skills

Leadership

Strategic planning

Multi-channel sales

Sales leadership

Financial acumen

Education

Bachelor's degree (Sales/Business/Finance/Supply Chain)

Master's degree in Business Administration

Tools

CRM

Analytics tools

Job description

Wabash seeks a Sr. Director of Sales - Parts to lead a multi-year growth strategy for the parts business, expanding market reach and strengthening customer relationships.

This enterprise role will shape the commercial model, drive pricing and margins, and elevate cross-functional collaboration with Product, Marketing, Operations, and Supply Chain. The ideal candidate has 15+ years of progressive sales leadership experience, strong financial acumen, and a proven track record in complex