Sr. Director, Truck Body Sales

Wabash; Lafayette (IN); On-site; USD 180,000 - 240,000; Full time

Job summary

Wabash in Lafayette, IN is seeking a Senior Director of Truck Body Sales to lead growth, build a high-performance commercial organization, and expand market share through strategic account development.

The role requires 10+ years in sales leadership within manufacturing/industrial B2B, with strong financial acumen to grow revenue and margins. You will own pipeline, forecast, territory strategies, and cross-functional collaboration for profitable growth.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 10+ years of progressive sales leadership experience with increasing levels of responsibility.
• Experience building and leading high-performing commercial organizations.
• Demonstrated success in prospecting leadership, market development, and customer acquisition.
• Experience within manufacturing, transportation, commercial vehicle, industrial, fleet, or adjacent B2B industries.
• Strong financial acumen including pricing, margin, profitability, and growth management.
• Experience managing strategic accounts and executive-level customer relationships.

Responsibilities

• Lead the Truck Body sales organization and establish a high-accountability, performance-driven culture.
• Build and sustain a disciplined prospecting and market-development engine.
• Drive new customer acquisition, conquest-account growth, and market-share expansion.
• Own pipeline generation, opportunity management, sales forecasting, and revenue delivery.
• Develop territory strategies and geographic growth plans.
• Lead dealer development and channel execution strategies.
• Manage strategic customer relationships and executive-level customer engagement.
• Develop, coach, and retain top commercial talent.
• Implement CRM discipline, sales operating rhythms, and performance scorecards.
• Partner with Product & Market Strategy, Operations, Finance, Engineering, and Customer Service to deliver profitable growth.
• Create a scalable commercial growth engine rather than simply manage existing business.
• Build a culture centered on prospecting, customer acquisition, accountability, and execution.
• Use data and analytics to drive decision-making and resource allocation.
• Develop future sales leaders and strengthen organizational capability.
• Represent Truck Body with customers, OEMs, dealers, and industry partners.
• Other duties as assigned.

Skills

Sales leadership

Prospecting

Market development

Customer acquisition

Financial acumen

Strategic accounts

Education

Bachelor's degree in business/marketing or related field

Job description

About the Role:

The Senior Director of Truck Body Sales serves as the chief executor of growth for the Truck Body business. This leader is responsible for building and leading a high-performance commercial organization focused on prospecting, market development, customer acquisition, revenue growth, margin improvement, and sales team effectiveness. The role will establish the commercial operating system, drive disciplined pipeline management, and expand market share through strategic account development and conquest selling.

Your Responsibilities:

• Lead the Truck Body sales organization and establish a high-accountability, performance-driven culture.
• Build and sustain a disciplined prospecting and market-development engine.
• Drive new customer acquisition, conquest-account growth, and market-share expansion.
• Own pipeline generation, opportunity management, sales forecasting, and revenue delivery.
• Develop territory strategies and geographic growth plans.
• Lead dealer development and channel execution strategies.
• Manage strategic customer relationships and executive-level customer engagement.
• Develop, coach, and retain top commercial talent.
• Implement CRM discipline, sales operating rhythms, and performance scorecards.
• Partner with Product & Market Strategy, Operations, Finance, Engineering, and Customer Service to deliver profitable growth
• Create a scalable commercial growth engine rather than simply manage existing business.
• Build a culture centered on prospecting, customer acquisition, accountability, and execution.
• Use data and analytics to drive decision-making and resource allocation.
• Develop future sales leaders and strengthen organizational capability.
• Represent Truck Body with customers, OEMs, dealers, and industry partners.
• Other duties as assigned.

Key Performance Indicators:

• Revenue growth and bookings performance.
• Pipeline value and pipeline coverage.
• New customer acquisition.
• Conquest-account wins.
• Quote activity and quote conversion rates.
• Forecast accuracy.
• Market-share growth within targeted segments.
• Sales productivity and team performance.
• Growth in strategic customer segments.

Let's Talk About Your Qualifications:

• Bachelor's degree in business, marketing, or related field.
• 10+ years of progressive sales leadership experience with increasing levels of responsibility.
• Experience building and leading high-performing commercial organizations.
• Demonstrated success in prospecting leadership, market development, and customer acquisition.
• Experience within manufacturing, transportation, commercial vehicle, industrial, fleet, or adjacent B2B industries.
• Strong financial acumen including pricing, margin, profitability, and growth management.
• Experience managing strategic accounts and executive-level customer relationships.

Leadership Attributes:

At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about:

• Embrace Diversity and Inclusion -- Solicit and respect the input of others, celebrate differences, and strive for transparency and inclusiveness
• Seek to Listen -- Actively listen to reach the best solution and make the strongest decisions
• Always Learn -- Strive to improve; do not quit or settle for the status quo
• Be Authentic -- Demonstrate honesty, incredible energy, and grit in everything you do
• Win Together -- Collaborate, seek alignment, and excel at cross-group communication to success as one team and One Wabash

Join us in turning ideas into world-changing realities. Curate and build your high-impact professional career at Wabash!

Affirmative Action/EEO Statement:

Wabash is committed to providing equal employment opportunity for its associates and applicants without regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class or activity under federal, state, or local law. All employment decisions must be based on neutral, legitimate criteria. All employment policies and rules shall be applied equally to similarly situated associates.