Senior Director, Paid Social B2B

Remote; San Francisco (CA); Remote; USD 180,000 - 270,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Remote is seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement, owning the strategy, activation, and stakeholder management across a full-funnel program designed to generate demand and drive revenue. You’ll guide campaigns across LinkedIn, Meta, Reddit, and emerging platforms, while mentoring a team and shaping our B2B social practice.

You will report to the SVP B2B and work closely with analytics, paid search, and programmatic leads to deliver

Qualifications

• 8+ years of paid social advertising experience with enterprise or SaaS leads.
• Proven ability to build full-funnel B2B programs driving pipeline and MQLs.
• 2+ years of leadership mentoring social/media professionals.
• Deep understanding of LinkedIn and Meta platforms, ABM and audience segmentation.
• Experience with B2B data ecosystems (GA, Salesforce, HubSpot, Demandbase, 6sense).
• Strong creative strategy and testing for professional audiences.

Responsibilities

• Serve as senior strategic partner and embedded extension of the client’s marketing org.
• Lead and develop the paid social activation and account management team.
• Guide multi-stage funnel strategies with content amplification and ABM programs.
• Partner cross-functionally to deliver cohesive demand generation programs.
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments.
• Elevate measurement frameworks linking paid social to pipeline and revenue via integrations.
• Mentor the team on audience strategy, creative sequencing, and performance analysis.
• Refine onboarding and training to ensure quality in client management and delivery.
• Contribute to B2B pitch strategy, POVs, and competitive analysis.
• Report metrics on retention, growth, and cross-sell opportunities to leadership.
• Represent the agency as a B2B social thought leader at events and webinars.

Skills

Paid social advertising

B2B / enterprise targeting

Leadership

Analytics & data-driven

Communication to C-suite

Education

Bachelor’s degree in Marketing, Business, Analytics

Tools

LinkedIn Ads

Meta Ads

CRM integrations

Google Analytics

Salesforce

Job description

The Role

We're seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. This role will act as a deeply integrated extension of the client’s marketing organization, leading paid social strategy, activation, and stakeholder management across a complex, full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.

Reporting into the SVP B2B, this role blends strategic vision, leadership, and technical acumen. You'll help shape our agency’s B2B social media practice, guide the adoption of next-generation paid social strategies across LinkedIn, Meta, Reddit and emerging platforms, and ensure campaigns deliver measurable business outcomes - not just engagement metrics. You'll also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.

What We Offer

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!

You Will Be

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies

• Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction

• Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations.

• Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.

• Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation.

• Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations.

• Mentoring and upskilling your team on modern B2B best practices - including audience strategy, creative sequencing, messaging frameworks, and performance analysis.

• Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery.

• Collaborating with business development to contribute to B2B pitch strategy, POV creation, and competitive analysis for prospective clients.

• Reporting on key performance metrics such as retention, growth, new business, and cross-sell opportunities to senior leadership.

• Serving as a B2B social thought leader, representing the agency in webinars, industry events, and internal enablement sessions.

You Must Have

• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers.

• Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency).

• 2+ years of leadership experience managing and mentoring social or media professionals.

• Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies.

• Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).

• Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees.

• Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting.

• Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)

Nice to Have

• Experience planning media for B2B, SaaS, or financial services brands

• Experience on large, complex accounts with multiple stakeholders and business units