Senior Director, Paid Media — Search & YouTube Leader

Learning Care; Novi (MI); On-site; USD 200,000 - 215,000; Full time

Benefits offered by this job

Tuition reimbursement

Childcare discount

Flexible PTO

Job summary

Learning Care is seeking a Senior Director - Paid Media to own paid search, Performance Max, Local Service Ads, and YouTube strategy for our largest acquisition channel. This high-visibility role reports to the VP, Performance Marketing & Enrollment and focuses on driving ROI with hands-on expertise and executive communication.

You will manage agency relationships, partner with content and SEO teams, and guide best practices across paid channels while maintaining a senior IC stance with no

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 10–12+ years of paid search/SEM and video advertising experience.
• Proven experience managing large-scale paid media budgets and ROI accountability.

Responsibilities

• Own paid search, Performance Max, Local Service Ads, and YouTube/OLV strategy and investment.
• Set and drive the testing and innovation agenda for these channels, incl. AI Max.
• Own senior agency relationships for paid search and video, including scope and performance.
• Audit campaign structure, tracking, and keyword/query strategy across Google Ads, LSAs, MS Ads, and YouTube.
• Present channel performance and investment recommendations to VP and executives.
• Collaborate with Content Strategy on ad messaging and with SEO on paid/organic overlap.

Skills

Paid search

SEM

Video advertising

Budget management

Agency relationships

Education

Bachelor's Degree in Marketing/Communications

Tools

Google Ads

Microsoft Ads

YouTube

Job description

Learning Care is seeking a Senior Director - Paid Media to own paid search, Performance Max, Local Service Ads, and YouTube strategy for our largest acquisition channel. This high-visibility role reports to the VP, Performance Marketing & Enrollment and focuses on driving ROI with hands-on expertise and executive communication.

You will manage agency relationships, partner with content and SEO teams, and guide best practices across paid channels while maintaining a senior IC stance with no