Senior Director, Digital Media

24 Seven Talent; Novi (MI); On-site; USD 180,000 - 240,000; Full time

Job summary

24 Seven Talent seeks a Senior Director, Digital Media to own and execute paid search, video advertising, and cross-channel strategies. This hands-on role focuses on optimizing a sizeable media investment across Google Ads, Performance Max, LSAs, Microsoft Ads, and YouTube, while guiding agency partners and reporting to executives.

The ideal candidate has 10–12+ years of paid search and video advertising, a proven ROI track record, and strong communication with senior leadership.

Qualifications

• 10–12+ years of experience in paid search, SEM, and video advertising.
• Proven track record managing large paid media budgets and delivering ROI.
• Strong agency management and executive communication skills.
• Deep understanding of campaign optimization, conversion tracking, and performance analytics.
• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

• Own paid search, Performance Max, Local Service Ads, and YouTube advertising strategy and performance.
• Manage large-scale paid media budgets, optimizing investment allocation and ROI.
• Remain hands-on in Google Ads, Microsoft Ads, and YouTube, auditing campaigns and tracking.
• Lead testing and innovation across paid search platforms and AI-powered capabilities.
• Manage senior-level agency relationships and ensure performance accountability.
• Present campaign results, insights, and investment recommendations to executive leadership.
• Collaborate with SEO, Content, and other marketing teams to maximize acquisition performance.

Skills

Paid Search

SEM

Video Advertising

Google Ads

Performance Max

Local Service Ads

Microsoft Ads

YouTube Advertising

Agency Management

Executive Communication

Conversion Tracking

Analytics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Performance Max

Microsoft Ads

YouTube Advertising

Job description

We're partnering with a leading organization in the childcare and early childhood education industry seeking a Senior Director, Digital Media to lead paid search and video advertising strategy.

This is a highly strategic, hands-on role responsible for overseeing the organization's largest digital acquisition investment, with a focus on Google Ads, Performance Max, Local Service Ads, Microsoft Ads, and YouTube advertising.

The ideal candidate brings deep paid search expertise, experience managing large media budgets, and the ability to translate campaign performance into actionable recommendations for executive leadership.

Important: This is a senior individual contributor role with no direct reports. We're looking for someone who enjoys remaining hands-on while owning strategy, performance, and significant media investments.

What You'll Do

• Own paid search, Performance Max, Local Service Ads, and YouTube advertising strategy and performance.
• Manage large-scale paid media budgets, optimizing investment allocation and ROI.
• Remain hands-on in Google Ads, Microsoft Ads, and YouTube, auditing campaigns, conversion tracking, and keyword strategies.
• Lead testing and innovation across paid search platforms, including emerging AI-powered capabilities.
• Manage senior-level agency relationships, ensuring performance accountability and strategic alignment.
• Present campaign results, insights, and investment recommendations to executive leadership.
• Collaborate with SEO, Content, and other marketing teams to maximize acquisition performance.

What We're Looking For

• 10–12+ years of experience in paid search, SEM, and video advertising.
• Expert-level, hands-on experience with Google Ads, Performance Max, Microsoft Ads, and YouTube.
• Experience managing Local Service Ads (LSAs).
• Proven experience overseeing substantial paid media budgets and delivering measurable ROI.
• Strong agency management and executive communication skills.
• Deep understanding of campaign optimization, conversion tracking, and performance analytics.
• Ability to operate independently as a senior-level individual contributor.
• Bachelor's degree in Marketing, Communications, or a related field.