Senior Director, Digital Media - Paid Search & Video

24 Seven Talent; Novi (MI); Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

24 Seven Talent seeks a Senior Director, Digital Media to own and execute paid search, video advertising, and cross-channel strategies. This hands-on role focuses on optimizing a sizeable media investment across Google Ads, Performance Max, LSAs, Microsoft Ads, and YouTube, while guiding agency partners and reporting to executives.

The ideal candidate has 10–12+ years of paid search and video advertising, a proven ROI track record, and strong communication with senior leadership.

Qualifikationen

• 10–12+ years of experience in paid search, SEM, and video advertising.
• Proven track record managing large paid media budgets and delivering ROI.
• Strong agency management and executive communication skills.
• Deep understanding of campaign optimization, conversion tracking, and performance analytics.
• Bachelor's degree in Marketing, Communications, or a related field.

Aufgaben

• Own paid search, Performance Max, Local Service Ads, and YouTube advertising strategy and performance.
• Manage large-scale paid media budgets, optimizing investment allocation and ROI.
• Remain hands-on in Google Ads, Microsoft Ads, and YouTube, auditing campaigns and tracking.
• Lead testing and innovation across paid search platforms and AI-powered capabilities.
• Manage senior-level agency relationships and ensure performance accountability.
• Present campaign results, insights, and investment recommendations to executive leadership.
• Collaborate with SEO, Content, and other marketing teams to maximize acquisition performance.

Kenntnisse

Paid Search

SEM

Video Advertising

Google Ads

Performance Max

Local Service Ads

Microsoft Ads

YouTube Advertising

Agency Management

Executive Communication

Conversion Tracking

Analytics

Ausbildung

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Performance Max

Microsoft Ads

YouTube Advertising

Jobbeschreibung

24 Seven Talent seeks a Senior Director, Digital Media to own and execute paid search, video advertising, and cross-channel strategies. This hands-on role focuses on optimizing a sizeable media investment across Google Ads, Performance Max, LSAs, Microsoft Ads, and YouTube, while guiding agency partners and reporting to executives.

The ideal candidate has 10–12+ years of paid search and video advertising, a proven ROI track record, and strong communication with senior leadership.