Senior Director, Paid Media — Full-Funnel Growth

CELSIUS; Boca Raton (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Celsius Holdings, Inc. is seeking a Senior Director, Media based in Boca Raton to lead paid media strategy for Celsius, Alani Nu, and Rockstar. You will manage the US media team, coordinate with Brand, eCommerce, and Finance, and set channel roles to drive business outcomes.

Reporting to the VP, Global Digital, Media, you will own full-funnel planning, measurement, and agency partnerships, ensuring media plans are rigorous, transparent, and optimized quarterly.

Qualifications

• Senior-level experience in paid media leadership.
• Ability to translate business objectives into integrated media plans.
• Strong collaboration with cross-functional teams.

Responsibilities

• Own paid media strategy across brands and channels to deliver measurable results.
• Manage working media budget, forecasts, and pacing with finance and procurement.
• Lead measurement plans including attribution and marketing mix modeling.
• Partner with Retail Media and eCommerce to align media with commerce goals.
• Serve as senior media partner to Brand teams and agency partners to drive performance.
• Build and mentor a high-performing media team with clear operating standards.

Skills

Media strategy

Budget management

Team leadership

Agency management

Tools

Programmatic

CTV

Retail media

Job description

Celsius Holdings, Inc. is seeking a Senior Director, Media based in Boca Raton to lead paid media strategy for Celsius, Alani Nu, and Rockstar. You will manage the US media team, coordinate with Brand, eCommerce, and Finance, and set channel roles to drive business outcomes.

Reporting to the VP, Global Digital, Media, you will own full-funnel planning, measurement, and agency partnerships, ensuring media plans are rigorous, transparent, and optimized quarterly.