Senior Director of Sales Operations

Firstline Brands; Houston (TX); On-site; USD 150,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health and wellness benefits

Professional development opportunities

Job summary

Firstline Brands seeks a Senior Director of Sales Operations to shape the company’s sales strategy and revenue roadmap. You will oversee Sales Support/Customer Service, collaborate with Marketing, and drive top-line growth while aligning cross-functional teams to deliver exceptional customer experience.

You will mentor a high-performing team, develop forecasts, and explore new markets and channels, with up to 30% travel expected across the U.S.

Qualifications

• Bachelor’s degree in Business or related field; MBA preferred.
• 7–10 years of progressive sales leadership experience, with national retail accounts.
• Track record of revenue growth for small to mid-size brands is a plus.
• Competitive salary with performance-based bonuses and strong benefits.

Responsibilities

• Define and lead the overall sales strategy with the executive team.
• Motivate and guide sales leadership to meet and exceed quotas.
• Recruit, develop, and mentor a high-performing sales leadership team.
• Lead Sales Support/Customer Service to ensure accurate orders, on-time delivery, and responsive support.
• Collaborate with Marketing, Accounting, NPD, Supply Chain, and Operations to drive results.
• Analyze sales and operational metrics against revenue goals and profitability targets.
• Develop financial forecasts and sales projections for strategic planning.
• Identify new markets, channels, and customer segments for growth.
• Develop e-commerce strategies to drive online and partner platform sales.
• Collaborate to optimize e-commerce operations and customer engagement.
• Establish territory frameworks and performance targets.
• Represent the company at strategic customer engagements and industry events.
• Travel up to 30%.

Skills

Sales leadership

Strategic planning

CRM knowledge

Data analysis

Cross-functional leadership

Communication

Mentoring

MS Office

Education

Bachelor's degree

MBA preferred

Tools

CRM software

Microsoft Office

Job description

Location: Houston, TX area, or Pennsylvania, New Jersey, New York, or Delaware

Reports to: CEO

Status: Full-time | Exempt

We are looking for a Senior Director, Sales Operations, who will be responsible for the development and direction of the company’s sales strategy, revenue roadmap, and top-line growth objectives. Reporting directly to the CEO, this role requires a leader with a strong skill set in sales strategy and organizational leadership, oversight of the Sales Support/Customer Service function, and close collaboration with Marketing to support an exceptional customer experience.

Duties/Responsibilities

• Define and lead the overall sales strategy in collaboration with the executive team.
• Motivate and guide sales leadership to consistently meet and exceed sales quotas.
• Recruit, develop, and mentor a high-performing sales leadership team, fostering a culture of excellence and accountability.
• Lead the Sales Support/Customer Service function, ensuring accurate order processing, on-time delivery, and responsive retailer and consumer support.
• Drive cross-functional alignment by working with Marketing, Accounting, New Product Development, Supply Chain, and Operations to turn sales strategy into results.
• Analyze sales and operational metrics to assess performance against revenue goals, profitability targets, and emerging market opportunities.
• Lead the development of financial forecasts and sales projections to inform executive-level strategic planning.
• Generate data and insights from customer preferences to refine sales approaches and direct efforts effectively.
• Identify and evaluate potential new markets, channels, and customer segments for growth.
• Develop comprehensive e-commerce strategies to drive online sales growth for direct-to-consumer and retail partner platforms.
• Collaborate with cross-functional teams to optimize and enhance e-commerce operations and customer engagement.
• Establish territory frameworks and performance targets for the sales teams.
• Work closely with the Marketing department to align sales strategy with integrated strategies and campaigns that enhance the overall customer experience.
• Collaborate on market research and customer feedback to refine sales tactics and improve product offerings.
• Represent the company in strategic customer engagements, trade association meetings, and industry events to enhance brand visibility and partnerships.
• Travel up to 30%.

Required Skills/Abilities

• Exceptional verbal and written communication skills, with the ability to influence at all organizational levels.
• Proven track record of excellence in sales leadership and customer relationship management.
• Experience leading Sales Support/Customer Service teams.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities.
• Problem-solving abilities with complex customer challenges.
• Proficient in Microsoft Office Suite and CRM software.
• Training and development of people.

Education and Experience

• Bachelor’s degree in Business, Business Administration, or a related field; MBA preferred.
• A minimum of 7–10 years of progressive experience in sales leadership, with national retail accounts and a demonstrated record of achieving sales targets and driving growth.
• A proven track record of driving revenue growth for a small to mid-size brand would be a plus.
• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.