Senior Director of Revenue Marketing

Seerist, Inc.; Reston (VA); Hybrid; USD 180,000 - 270,000; Full time

Benefits offered by this job

Competitive salary

401(k) matching

Medical, dental, vision benefits

Flexible hybrid schedule

Tuition Reimbursement

Professional Development Stipend

Paid Parental Leave

Job summary

Seerist, Inc. is seeking a commercially driven, AI-fluent Director of Revenue Marketing to build and lead a predictable new-logo pipeline engine across commercial and government markets.

This leader will own a consolidated Marketing and SDR pipeline target spanning demand generation, federal marketing, ABM, digital acquisition, lifecycle programs, and partnerships. The ideal candidate is a strategic, hands-on leader who can build growth strategies, manage a lean team, partner with agencies, and

Qualifications

• 8+ years of progressive B2B marketing experience in enterprise SaaS or security analytics.
• 3+ years owning demand generation or revenue marketing strategy.
• Experience owning pipeline targets and leading integrated programs.
• Experience managing people and external agencies, with SDR leadership or close partnership.
• Experience building or improving a revenue marketing engine with ABM and lifecycle programs.
• Strong knowledge of ABM, digital acquisition, events, partnerships, and enterprise buying processes.
• Strong analytical judgment and collaboration with Sales & Revenue Operations.
• Practical AI fluency to redesign workflows and improve growth through automation.

Responsibilities

• Own and forecast Marketing and SDR-generated new-logo pipeline across commercial and government markets.
• Build integrated demand-generation and ABM programs around priority accounts and use cases.
• Lead paid and organic digital acquisition and lifecycle marketing, coordinating with partners and agencies.
• Manage and develop a team including SDRs, lifecycle marketing, field marketing, and federal marketing liaison.
• Direct digital growth and ABM agency performance against pipeline and conversion goals.
• Develop a dedicated federal marketing motion with government leadership and the Federal Marketing Manager.
• Own revenue strategy and ROI framework for events and field programs, including measurement of pipeline.
• Collaborate with Revenue Operations on funnel definitions, attribution, and forecasting.

Skills

B2B marketing

Demand generation

ABM

Analytics

Team management

AI fluency

Job description

About Us

Join Seerist, a leading provider of AI-driven, augmented analytics for threat and risk intelligence, designed to help commercial organizations and government anticipate, monitor, and manage global risks. Seerist delivers real-time insights, forecasts, and alerts that bring clarity to decisions and save valuable time for security and intelligence teams. Each day, Seerist helps our customers support their operations and missions globally, ensuring informed, rapid decisions.

About the Role

Seerist is seeking a commercially driven, AI-fluent Director of Revenue Marketing to build and lead a predictable new-logo pipeline engine across its commercial and government markets. This is broader than a traditional demand-generation role: the leader will own one consolidated Marketing and SDR pipeline target spanning demand generation, federal marketing, ABM, digital acquisition, SDR performance, events, strategic partners, and lifecycle programs.

The ideal candidate is a strategic, hands‑on player‑coach who can build the growth strategy, lead a lean team, manage agency partners, and work closely with Sales and Revenue Operations to turn market engagement into qualified opportunities and revenue.

What You Will Own

• Own and forecast Marketing and SDR-generated new‑logo pipeline across commercial and government markets.
• Build integrated demand‑generation and account‑based marketing programs around Seerist's highest‑priority accounts, buyers, and use cases.
• Lead paid and organic digital acquisition, working closely with agency partners on media and creative execution, alongside lifecycle marketing, partner marketing, nurture, and conversion strategy.
• Manage and develop two SDRs, a Campaigns/Lifecycle Marketing specialist, a Field Marketing Manager, and a future Federal Marketing Manager.
• Direct Seerist's digital growth and ABM agency against qualified pipeline, conversion, and channel‑efficiency goals.
• Build a specialized federal marketing motion in partnership with government leadership, federal Sales, and the Federal Marketing Manager, who serves as the federal subject‑matter expert.
• Own the revenue strategy and ROI framework for events and field programs, including target‑account selection, meeting and pipeline goals, pre‑ and post‑event activation, and measurement of sourced and influenced pipeline.
• Develop repeatable pipeline programs with Control Risks and other strategic partners.
• Partner with Revenue Operations on funnel definitions, reporting, attribution, scoring, and pipeline forecasting.
• Use AI, automation, and account signals to improve targeting, personalization, SDR productivity, campaign execution, and decision‑making.
• Establish a culture of accountability, experimentation, learning, and continuous improvement.

What Success Looks Like

• Predictable, high‑quality new‑logo pipeline across commercial and federal markets.
• Stronger conversion from engagement and meetings to qualified opportunities.
• A coordinated Marketing, SDR, and Sales account‑development motion.
• Measurable returns from digital, events, partners, and outbound programs.
• A scalable federal marketing strategy.
• Improved team and agency performance.
• Meaningful productivity gains from AI and automation.
• Clear reporting, forecasting, and executive visibility into performance.

What You Bring

• 8+ years of progressive B2B marketing experience, ideally in enterprise SaaS, technology, intelligence, security, data, or analytics.
• 3+ years owning demand generation, growth marketing, or revenue marketing strategy.
• Demonstrated experience owning qualified pipeline targets and leading integrated revenue marketing programs.
• Experience managing people and external agencies, with direct SDR leadership or close SDR partnership.
• Experience building or materially improving a revenue marketing, demand generation, or growth engine.
• Strong knowledge of ABM, digital acquisition, lifecycle marketing, events, partner marketing, and complex enterprise buying processes.
• Strong analytical judgment and experience partnering with Sales and Revenue Operations.
• Practical AI fluency, including experience redesigning workflows or improving growth performance through AI and automation.
• The ability to operate as both a strategic leader and a hands‑on builder.
• Strong executive communication and cross‑functional leadership skills.
• Government or public‑sector marketing experience is valuable, though not required, federal‑market depth is intentionally carried by the Federal Marketing Manager.

What We Offer

• Opportunity to work in a fast‑moving environment where your work is visible and your impact is immediate.
• Strong results‑oriented, dynamic and diverse culture
• Competitive salary, bonus plan, 401(k) matching, and long‑term incentives
• Comprehensive medical dental, and vision benefits.
• Flexible hybrid schedule with 3 days per week in office.
• Tuition Reimbursement
• Professional Development Stipend
• Up to 16 weeks of Paid Parental Leave

Seerist is an equal opportunity employer. Seerist does not discriminate on the basis of race, religion, color, sex, sexual orientation, gender identity, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. #SF

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