Performance Marketing Lead

Artisan Talent; Washington (District of Columbia); On-site; USD 144,000 - 176,000; Full time

Benefits offered by this job

Up to $160,000 base salary

10% performance bonus

100% employer-paid healthcare

401(k) with 3% company match

Flexible PTO and federal holidays

Job summary

A leading SaaS company in Washington, DC, seeks a Marketing Manager to own demand generation strategies. Responsibilities include managing substantial Google and LinkedIn advertising budgets, driving pipeline growth, and coordinating with cross-functional teams. Ideal candidates should have 6+ years in B2B demand gen, Google Ads and LinkedIn Ads expertise, and a genuine interest in connecting technology to national security initiatives. This role offers a competitive salary and comprehensive benefits.

Qualifications

• 6+ years of B2B demand gen in a startup or growth-stage SaaS environment.
• Experience managing Google Ads campaigns and optimizing performance.
• Hands-on experience with LinkedIn Ads targeting and budget management.

Responsibilities

• Own quarterly and annual pipeline targets reported in Salesforce.
• Oversee growth marketing strategies and agency evaluations.
• Develop multi-channel campaigns linked to content assets.

Skills

Google Ads

LinkedIn Ads

Demand generation

SEO strategy

Agency management

Pipelines in dollars

Tools

Salesforce

Marketo

Job description

Our client is a high-growth Series C SaaS company at the intersection of commercial technology and national security. Their platform compresses a 12–24 month government software authorization process down to roughly 90 days — getting critical commercial technology deployed into DoD and federal environments faster than anyone thought possible. Roughly half the team comes from the military or intelligence community. This is a company where the mission isn't a talking point.

They're scaling aggressively. This role exists because the VP of Marketing has been running paid media and demand gen as an IC while leading the team. They need an operator who can take full ownership of that function.

What You'll Own

• Quarterly and annual pipeline targets — measured in dollars, reported in Salesforce, accountable to the revenue team
• Google Ads and LinkedIn Ads, hands‑on in‑platform (~$50K/month combined ad spend)
• Growth marketing agency evaluation — keep, restructure, replace, or bring in‑house. Your recommendation, within six months (~$15K/month retainer)
• Multi‑channel campaign programs built around content assets — reports, guides, webinars — with sustained execution past launch day
• SEO strategy tied directly to pipeline, including optimization for AI answer engines (ChatGPT, Perplexity, Copilot)
• Cross‑functional coordination with Events, Product Marketing, BDR, and Sales to drive pipeline attribution
• Progressive build toward multi‑touch attribution — they're on first‑touch today

Non‑Negotiable Requirements

• Google Ads — in‑platform. Campaign builds, bid strategy, ongoing optimization. Not agency oversight, not "currently learning."
• LinkedIn Ads — hands‑on. Audience targeting, creative testing, budget management.
• A pipeline number in dollars. Not MQL volume. You'll be asked in the first ten minutes.
• Agency management experience — evaluating, directing, or replacing an external partner.
• U.S. citizenship — government contract requirement, no exceptions. No clearance needed.
• Hub location — DC/MD/VA OR Raleigh‑Durham‑Chapel Hill OR Denver‑Colorado Springs OR Dallas‑Fort Worth

Strong Fit Looks Like

• 6+ years of B2B demand gen in a startup or growth‑stage SaaS environment (50–500 employees preferred)
• Marketo and Salesforce proficiency (HubSpot transferable for MAP)
• ABM experience — platforms (6sense, Demandbase, Terminus) or natively via LinkedIn and intent data
• SEO thinking connected to pipeline, not siloed as a content function
• Genuine interest in work that puts critical software into the hands of warfighters and federal agencies — performative answers won't land
• Base salary up to $160,000
• 10% performance bonus
• Equity (Series C, strong growth trajectory)
• 100% employer‑paid healthcare, dental, and vision — individual and family
• 401(k) with 3% company match
• Flexible PTO + federal holidays + parental leave

Not the Right Fit If

• You expect to manage paid media through an agency and review reports from a dashboard
• You measure marketing success in MQL volume without connecting it to pipeline
• You're looking for a team to build before you start executing
• "National security" sounds like a good vertical, not a reason to show up