Senior Director of Product Growth & Activation

Roofr; San Francisco (CA); Remote; USD 250,000 - 300,000; Full time

Benefits offered by this job

Annual company retreat

Learning and development opportunities

Home office setup stipend

Internet and phone allowance

Remote first culture

Weekly paydays

Job summary

Roofr is seeking a Senior Director, Product Growth to own growth strategies across product, data, and go-to-market. You will design activation and expansion paths that engage contractors, surface product signals to fuel sales conversations, and build a stronger self-serve experience anchored in friction‑less SMB UI/UX.

You will report to the CPO, sit on the product leadership team, and lead a cross‑functional Growth team including Engineering, Design, and Data Science.

Qualifications

• 8–12+ years of product growth experience in B2B SaaS; vertical SaaS is a plus.
• Experience building hybrid product-led and sales-led motion.
• Strong activation and expansion instincts driving time-to-value and retention.
• Experience with transactional and subscription revenue models.

Responsibilities

• Orchestrate the hybrid motion with Sales across new subscriber acquisition and expansion.
• Own in‑product activation and expansion to drive deeper adoption.
• Grow self‑serve revenue across transactional and subscription products.
• Lead Growth team and metrics, building a fast experimentation culture.

Skills

Product growth

Hybrid PLG motion

Cross-functional leadership

Data-driven

Tools

Amplitude

HubSpot

Snowflake

Job description

Roofr is seeking a Senior Director, Product Growth to own growth strategies across product, data, and go-to-market. You will design activation and expansion paths that engage contractors, surface product signals to fuel sales conversations, and build a stronger self-serve experience anchored in friction‑less SMB UI/UX.

You will report to the CPO, sit on the product leadership team, and lead a cross‑functional Growth team including Engineering, Design, and Data Science.