Senior Director, Product Growth — Remote & Equity Eligible

Roofr; United States; Remote; USD 250,000 - 300,000; Full time

Benefits offered by this job

1st week PTO

Friday off per month

Company-wide shutdown Christmas–New Yr

Flexible time off

Benefits paid 80% US / 100% Canada

Parental Leave

Annual company retreat

Learning & development

Home office stipend

Internet and phone allowance

Remote first culture

Weekly paydays

Job summary

Roofr is seeking a Senior Director of Product Growth to own the company’s growth strategy at the intersection of product, data, and go-to-market. You’ll lead a cross-functional Growth team, shape activation and expansion paths, and surface product signals to drive pipeline and self-serve revenue.

You’ll report to the CPO and collaborate with Engineering, Design, and Data Science to scale the AI product line and hybrid motion.

Qualifications

• 8 to 12+ years of product growth experience in B2B SaaS, vertical SaaS a plus.
• Strong experience with hybrid product-led and sales-led motions.
• Activation and expansion instincts with time-to-value focus.
• Experience with transactional and subscription revenue models.
• Comfort running end-to-end experiments and defining success criteria.
• Familiarity with growth metrics and data-driven analysis.

Responsibilities

• Orchestrate the hybrid motion between product, data, and GTM to create pipeline.
• Own activation and expansion in-product experiences to drive adoption and multi-product retention.
• Grow self-serve revenue across transactional and subscription products, focusing on Measure+ and upgrades.
• Lead a cross-functional Growth team and foster a fast, experimental culture.
• Define and track key growth metrics and report progress to leadership.

Tools

Amplitude

HubSpot

Snowflake

Job description

Roofr is seeking a Senior Director of Product Growth to own the company’s growth strategy at the intersection of product, data, and go-to-market. You’ll lead a cross-functional Growth team, shape activation and expansion paths, and surface product signals to drive pipeline and self-serve revenue.

You’ll report to the CPO and collaborate with Engineering, Design, and Data Science to scale the AI product line and hybrid motion.