Senior Director of Growth Marketing

100 Salesforce, Inc.; San Francisco (CA); On-site; USD 182,000 - 305,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Mental health

Parental leave

401(k)

Employee stock plan

Time off programs

Job summary

Salesforce, Inc. is seeking a Senior Director of Growth Marketing to own the strategy and execution for the MeshMesh platform, driving pipeline and revenue across demand generation, lifecycle, product-led growth, and digital channels.

You will lead a diverse team, partner with Solution Engineering to apply agentic marketing and AI tools, and manage budgets, forecasting, and performance reporting for executive leadership.

Qualifications

• 12+ years in growth, demand generation, or digital marketing with 6+ years leading teams.
• Track record of building and scaling growth programs delivering pipeline and revenue in B2B tech/SaaS.
• Hands-on with agentic marketing and coaching teams to build with AI tools.

Responsibilities

• Define and own growth strategy, funnel, and targets across acquisition, conversion, and expansion.
• Lead and develop a team of growth, demand gen, lifecycle, and marketing ops leaders.
• Partner with Solution Engineering to turn AI demos and proofs of value into scalable assets.
• Build agentic marketing workflows for campaign creation, personalization, testing, and lead qualification.
• Drive experimentation across channels, messaging, and conversion paths.
• Collaborate with Sales, Product, Brand, Content, and Customer Success to align on pipeline and customer journey.
• Own growth budget, forecasting, attribution, and reporting to executive leadership.
• Define and track metrics like pipeline, CAC, conversion, and productivity gains from agentic workflows.

Skills

Growth marketing

Executive communication

Cross-functional leadership

Data-driven

Marketing automation

Education

Bachelor's degree or equivalent

Tools

AI agents

AI coding tools

Job description

Job Category Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

What You'll Be Doing & Why It Matters

The MeshMesh team is building the next-generation mesh networking platform for Salesforce customers. As the Senior Director of Growth Marketing, you will own the strategy and execution for how MeshMesh acquires, converts, and expands customers, leading a team that drives pipeline and revenue across demand generation, lifecycle, product-led growth, and digital channels. You will champion agentic solution engineering, partnering with Solution Engineering and Product to use AI agents and AI coding tools to build interactive demos, prototypes, and proof-of-value experiences that become scalable growth assets for the funnel. You will be accountable for pipeline, conversion, and efficient growth.

Core Responsibilities & Scope

• Define and own the growth marketing strategy, funnel, and targets across acquisition, conversion, and expansion.
• Lead, hire, coach, and develop a team of growth, demand generation, lifecycle, and marketing operations leaders.
• Partner with Solution Engineering to apply agentic solution engineering to growth, turning AI-built demos, prototypes, and proofs of value into self-serve experiences, campaigns, and sales enablement assets.
• Build agentic marketing workflows that use AI agents to automate campaign creation, personalization, testing, lead qualification, and performance analysis, with human-in-the-loop checkpoints.
• Drive a rigorous experimentation program across channels, messaging, and conversion paths.
• Partner with Sales, Product, Brand, Content, and Customer Success leaders to align on pipeline goals and the customer journey.
• Own the growth budget, forecasting, attribution, and reporting, and communicate results to executive leadership.
• Define and track metrics, including pipeline, CAC, conversion rates, and productivity gains from agentic workflows.
• Work through ambiguity and test new channels, formats, and growth models.

Minimum Requirements

• You have 12+ years of experience in growth, demand generation, or digital marketing, including 6+ years leading marketing teams.
• You have a proven track record of building and scaling growth programs that deliver pipeline and revenue in a B2B technology or SaaS business.
• You have hands-on experience with, or a strong interest in, agentic marketing and agentic solution engineering, and you coach your team to build with AI agents and AI coding tools.
• You are data-driven and expert in funnel metrics, attribution, experimentation, and marketing technology.
• You have strong executive communication and cross-functional leadership skills.
• You have a degree or equivalent relevant experience.
• You are an agentic first product marketer using AI and automation.

Preferred Qualifications

• You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a growth marketing context.
• You have experience with product-led growth and self-serve motions.
• You have experience partnering with Solution Engineering on demos and proof-of-value programs.
• You have excellent written communication skills.
• You can lead through influence across a complex organization.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including:

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• an employee stock purchasing program

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.