Influencer Marketing Manager

100 Salesforce, Inc.; San Francisco (CA); On-site; USD 117,000 - 194,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan

Employee stock purchase program

Paid parental leave

Job summary

Salesforce, Inc. is seeking an experienced influencer/partnership marketer to lead a strategy that aligns with brand and growth goals.

You will design agentic workflows using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting. You will identify and recruit creators across LinkedIn, YouTube, podcasts, and newsletters, negotiate contracts, manage budgets, and ensure content is on-brand and FTC-compliant while building long-term

Qualifications

• 5+ years of proven experience in influencer, social, or partnership marketing.
• Hands-on with end-to-end multi-channel influencer campaigns.
• Interest in or experience with agentic marketing and AI agents to scale programs.
• Experience in B2B technology or SaaS business model.
• Strong negotiation, relationship-building, and communication skills.
• Data-driven and able to tie programs to business outcomes.
• Strong project and budget management skills.
• Knowledge of FTC disclosure and brand safety guidelines.
• Degree or equivalent relevant experience.
• Agentic first product marketer using AI and automation.

Responsibilities

• Develop and execute an influencer marketing strategy aligned to brand and growth goals.
• Design and deploy agentic marketing workflows using AI agents to automate discovery, vetting, outreach, briefing, content review, and reporting.
• Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters and more.
• Negotiate contracts, manage budgets, and oversee deliverables and timelines.
• Brief creators and review content for on-brand, compliant outputs with FTC disclosures.
• Build long-term ambassador and advocacy programs.
• Track, analyze, and report on campaign performance using agents to surface insights in near real time.
• Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, agencies, and vendors to scale programs.
• Work through ambiguity and test new formats and partnership models.

Skills

Influencer marketing strategy

Multi-channel campaigns

Agentic marketing

B2B SaaS experience

Negotiation

Data-driven

Budget management

FTC disclosures

Degree or equivalent

AI / automation minded

Education

Degree or equivalent relevant experience

Tools

CreatorIQ

Traackr

Grin

Aspire

Agentforce

Job description

Core Responsibilities & Scope

• Develop and execute an influencer marketing strategy aligned to brand and growth goals.
• Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting.
• Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.
• Negotiate contracts, manage budgets, and oversee deliverables and timelines.
• Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work.
• Build long-term ambassador and advocacy programs.
• Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time.
• Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs.
• Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches.

Minimum Requirements

• 5+ years of proven experience in influencer, social, or partnership marketing.
• You have run multi-channel influencer campaigns end to end.
• You have hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs.
• You have experience with the B2B technology or SaaS business model.
• You have strong negotiation, relationship-building, and communication skills.
• You are data-driven and can tie programs to business outcomes.
• You have strong project and budget management skills.
• You have knowledge of FTC disclosure and brand safety guidelines.
• You have Degree or equivalent relevant experience.
• You are an agentic first product marketer using AI and automation.

Preferred Qualifications

• You have experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools.
• You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context.
• You have agency or creator-side experience.
• You are familiar with AI and tech-industry creator communities.
• You have excellent written communication skills.
• You can lead through influence across a complex organization.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.