Senior Director of Demand Gen & Growth (B2B Ecommerce)

EBG; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401k Match

Paid Holidays

PTO & Personal Days

Flexible Work Arrangements

Job summary

EBG is seeking a Sr. Director, Demand Generation to lead strategy, execution, and optimization of its full‑funnel demand engine across multiple business lines.

Reporting to the GM, Corporate Direct Business, this role drives awareness, qualified pipeline, conversion, and revenue contribution through integrated programs across B2B and B2B2C ecommerce growth. This leader will scale a data‑driven function, sharpen messaging, improve funnel performance, and align marketing, sales, product, and

Qualifications

• 8+ years in B2B demand generation or revenue marketing.
• Experience leading and developing high-performing teams.
• Strong understanding of buyer journeys, funnel management, and sales alignment.

Responsibilities

• Develop a comprehensive, multi‑line demand gen strategy aligned to pipeline and revenue.
• Own full‑funnel performance across awareness, engagement, lead capture, nurture, and revenue contribution.
• Design and optimize integrated, multi‑channel programs (email, paid media, content, SEO, events).
• Partner with sales, product marketing, and stakeholders to refine audience segments and value propositions.
• Lead and develop the existing team and plan future hiring needs.
• Drive test‑and‑learn to improve campaign effectiveness, lead quality, and ROI.
• Collaborate with marketing ops and sales ops to improve CRM processes and reporting.
• Provide regular business reviews and strategic recommendations to leadership.

Skills

Demand generation leadership

B2B marketing

Team leadership

Analytics

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

Job description

EBG is seeking a Sr. Director, Demand Generation to lead strategy, execution, and optimization of its full‑funnel demand engine across multiple business lines.

Reporting to the GM, Corporate Direct Business, this role drives awareness, qualified pipeline, conversion, and revenue contribution through integrated programs across B2B and B2B2C ecommerce growth. This leader will scale a data‑driven function, sharpen messaging, improve funnel performance, and align marketing, sales, product, and