Senior Director, Demand Generation & Growth (B2B Ecommerce)

Entertainment Benefits Group; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

401k Match

Short Term Disability

Long Term Disability

Company Paid Basic Life and AD&D

Flexible Work Arrangements

3 Weeks PTO + 5 Personal Days

Paid Holidays

Job summary

Entertainment Benefits Group in New York is seeking a Sr. Director of Demand Generation to lead the full‑funnel demand generation engine across B2B and B2B2C e‑commerce.

You will guide strategy, optimize messaging, and partner across marketing, sales, product, and operations to scale a data‑driven program. The role requires hands‑on leadership, deep audience strategy, and lifecycle marketing expertise, with a focus on improving funnel performance, lead quality, and revenue contribution across

Qualifications

• 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full‑funnel marketing roles.
• 3+ years of experience leading and developing high‑performing teams.

Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
• Own full‑funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
• Design and optimize integrated, multi‑channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
• Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go‑to‑market messaging.
• Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
• Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
• Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
• Drive a disciplined test‑and‑learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
• Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
• Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

Skills

B2B demand generation

Leadership

Campaign orchestration

Data-driven marketing

Cross-functional collaboration

Analytics

Lifecycle marketing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Advanced degree a plus

Tools

Salesforce

HubSpot

Marketo

Job description

Entertainment Benefits Group in New York is seeking a Sr. Director of Demand Generation to lead the full‑funnel demand generation engine across B2B and B2B2C e‑commerce.

You will guide strategy, optimize messaging, and partner across marketing, sales, product, and operations to scale a data‑driven program. The role requires hands‑on leadership, deep audience strategy, and lifecycle marketing expertise, with a focus on improving funnel performance, lead quality, and revenue contribution across