Senior Director of Demand Gen & AI Marketing

Crunchtime; Boston (KY); On-site; USD 180,000 - 230,000; Full time

Job summary

Crunchtime is seeking a Senior Director of Demand Generation to lead the next generation of B2B marketing. You’ll head Demand Generation, Marketing Operations, and Digital Marketing, partnering with Sales, Revenue Ops, Product Marketing, Brand Marketing, and executive leadership to modernize how we attract, engage, and convert prospects.

The ideal candidate is a revenue marketer with a technologist mindset, eager to leverage AI, automation, data, and emerging technologies to transform how

Qualifications

• 7-10+ years of progressive B2B SaaS marketing experience, including leadership of demand generation and marketing operations.
• 5+ years managing multi-functional teams across demand generation, marketing operations, and digital marketing.
• Proven success building programs that generate measurable pipeline growth.

Responsibilities

• Own the global demand generation strategy across inbound, outbound, digital and ABM.
• Develop integrated campaigns that generate qualified pipeline and accelerate revenue growth.
• Establish measurement frameworks focused on pipeline creation, CAC, ROI, and marketing contribution to revenue.
• Partner with Sales leadership to optimize lead management, routing, scoring, and pipeline progression.

Skills

Demand generation leadership

Marketing operations

Digital marketing

AI in marketing

B2B SaaS experience

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Crunchtime is seeking a Senior Director of Demand Generation to lead the next generation of B2B marketing. You’ll head Demand Generation, Marketing Operations, and Digital Marketing, partnering with Sales, Revenue Ops, Product Marketing, Brand Marketing, and executive leadership to modernize how we attract, engage, and convert prospects.

The ideal candidate is a revenue marketer with a technologist mindset, eager to leverage AI, automation, data, and emerging technologies to transform how