Senior Director of Creative & Digital Experience

GNC Holdings LLC; Pittsburgh (Allegheny County); Hybrid; USD 180,000 - 230,000; Full time

Job summary

GNC Holdings LLC seeks a Senior Director, Creative & Digital Experience to lead editorial storytelling and performance-minded creative across eCommerce, retail, and digital channels. The role drives brand storytelling, omnichannel execution, and technology-enabled creative to connect with customers and drive business impact.

The ideal leader bridges storytelling with ecommerce performance, guiding a team and external partners to deliver scalable, high-impact creative at speed and scale.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in creative leadership, brand, or marketing.
• Experience leading internal creative teams and managing agency partners.

Responsibilities

• Lead creative storytelling across photography, video, copy, motion, and interactive formats.
• Guide development of scalable creative systems across channels and campaigns.
• Own and protect brand identity across all touchpoints.
• Lead creative strategy for eCommerce and digital performance channels.
• Collaborate with Analytics and Marketing to optimize performance.
• Champion a test-and-learn mindset and emerging creative technologies.
• Oversee in-store and omnichannel creative execution and partnerships.

Skills

Creative leadership

Brand storytelling

Omnichannel execution

Team leadership

Analytics collaboration

Education

Bachelor's Degree in Business/Marketing/Analytics

Tools

AI tools

Job description

GNC Holdings LLC seeks a Senior Director, Creative & Digital Experience to lead editorial storytelling and performance-minded creative across eCommerce, retail, and digital channels. The role drives brand storytelling, omnichannel execution, and technology-enabled creative to connect with customers and drive business impact.

The ideal leader bridges storytelling with ecommerce performance, guiding a team and external partners to deliver scalable, high-impact creative at speed and scale.