Senior Director, NA Marketing & Field Growth

Copado; Denver (CO); On-site; USD 210,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health insurance

401(k)

Paid time off

Wellness perks

Job summary

Copado seeks a Senior Director of Marketing for North America to lead the regional demand-gen engine and oversee field and events strategy across Enterprise and Commercial segments. You will drive pipeline, accelerate deal velocity, and elevate Copado as a category leader in DevOps for Salesforce.

This leadership role will translate our platform narrative into measurable regional outcomes, collaborating with Sales, PMM, and central Digital teams while managing budgets, co-marketing with

Qualifications

• 8–12 years of B2B SaaS marketing experience in demand gen/field marketing.
• Experience leading field marketing and events with budget ownership.
• Proven ability to partner with sales and marketing teams to accelerate pipeline.
• Strong knowledge of North American market dynamics in Enterprise and Commercial.
• Experience with GTM frameworks and regional localization.

Responsibilities

• Lead NA field marketing and events team; manage regional strategy, calendar, budget.
• Architect multi-channel demand gen programs for NA Enterprise/Commercial.
• Localize campaigns with central Digital team; anchor regional messaging.
• Align pre-event outreach and post-event follow-up with BDR/SDR leadership.
• Activate 7-Stage GTM Framework regionally with PMM and Sales.
• Drive co-marketing with Salesforce, SI partners and regional alliances.
• Define a unified regional marketing metrics framework for pipeline and ROI.
• Use AI analytics to optimize content resonance and campaign efficacy.

Skills

Field marketing

Demand generation

Campaign management

Budget management

ROI attribution

Sales alignment

Tools

Salesforce

Job description

Copado seeks a Senior Director of Marketing for North America to lead the regional demand-gen engine and oversee field and events strategy across Enterprise and Commercial segments. You will drive pipeline, accelerate deal velocity, and elevate Copado as a category leader in DevOps for Salesforce.

This leadership role will translate our platform narrative into measurable regional outcomes, collaborating with Sales, PMM, and central Digital teams while managing budgets, co-marketing with