Sr Director, Demand Generation

Copado Inc.; New Orleans (LA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Copado Inc. is seeking a Sr Director, Demand Generation for North America to lead field marketing and events across Enterprise and Commercial segments. You will own the regional GTM strategy, drive multi-channel campaigns, and partner with Sales, BDR/SDR, PMM, and Partners to accelerate pipeline in-market.

You will manage regional budget, measurement, and ROI, aligning centralized digital efforts with localized messaging and accounts to maximize pipeline velocity and revenue growth.

Qualifications

• 8–12 years in B2B SaaS marketing, with demand gen and field marketing leadership.
• Proven track record delivering multi-channel programs and ROI-driven results.
• Strong cross-functional collaboration with Sales, PMM, and Partners.

Responsibilities

• Lead NA field marketing and events strategy, calendar, and budget across owned events and roadshows.
• Architect demand gen programs for Enterprise and Commercial audiences to accelerate pipeline.
• Collaborate with Digital, BDR/SDR, PMM, and Sales to localize campaigns and messaging.
• Own regional KPI framework: pipeline, ROI, CPL, and deal velocity.
• Coordinate joint activations with partners and manage post-event follow-ups.

Skills

Field marketing leadership

Demand generation

Multi-channel campaigns

B2B SaaS marketing

Campaign ROI analysis

Education

Bachelor's in Marketing

Tools

Salesforce CRM

Marketing automation

ABM platforms

Analytics dashboards

Job description

About Copado

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

About the Role

As the Sr Director, Demand Generation for North America, you will lead Copado's regional growth engine across Enterprise and Commercial segments, owning the marketing programs that generate demand and leading the field and events team that activates it in-market. Reporting directly to the SVP of Marketing, your mission is to drive pipeline creation, accelerate deal velocity, and strengthen Copado's position as the category leader in Intelligent and Secure DevOps for Salesforce as we usher in the AgentOps era. This leadership role operates at the convergence of go-to-market strategy and in-person activation, translating our core platform narrative into measurable pipeline and revenue outcomes across North America. Partnering closely with the central Digital team on localized channel execution, and collaborating with Sales, BDR/SDR leadership, PMM, and Partner Marketing, you will orchestrate a coherent, high-converting regional GTM motion from targeted campaigns to flagship events.

What You'll Do

• Lead and mentor the North America field marketing and events team, overseeing the regional strategy, calendar, and budget across owned events, sponsorships, executive roundtables, and roadshows
• Architect and execute multi-channel demand generation programs tailored to North American Enterprise and Commercial audiences to accelerate lead-to-opportunity velocity
• Partner with the central Digital team to brief, localize, and roll out integrated campaigns across paid, organic, and ABM channels while anchoring regional targeting and messaging
• Partner closely with BDR/SDR leadership to align pre-event outreach, on-site engagement, and structured post-event follow-up to convert attendance into qualified pipeline
• Activate the 7-Stage GTM Framework regionally, collaborating with PMM, Sales, Enablement, and the global AI Messaging Council to maintain a unified, revenue-focused narrative
• Drive co-marketing programs and joint activations alongside Salesforce, SI partners, and regional alliances to expand partner-sourced pipeline
• Define and manage a unified regional marketing performance framework tracking pipeline creation, event and campaign ROI, conversion rates, and cost per lead
• Leverage AI-driven analytics and sales engagement tools to evaluate content resonance, lead quality, and campaign efficacy, leading continuous improvement cycles and post-event retrospectives

What We’re Looking For

• 8-12 years of B2B SaaS marketing experience spanning demand generation and field marketing, ideally within the Salesforce ecosystem, DevOps, or automation platforms
• Proven leadership experience managing field marketing and events teams, with full accountability for event strategy, execution, budgets, and ROI attribution
• Strong track record of partnering closely with BDR/SDR and sales development teams to coordinate targeted outreach and accelerate pipeline conversion
• Deep understanding of North American market dynamics across both Enterprise and Commercial segments, including localization and varying buyer maturity
• Demonstrated ability to collaborate cross-functionally across Sales, PMM, and Product within structured GTM frameworks
• Experience partnering with centralized digital marketing teams, translating regional priorities into effective campaign briefs and media execution
• Proficiency with marketing automation platforms, CRM systems (Salesforce), sales engagement software, event management tools, and analytics dashboards
• Strong communication, storytelling, and copywriting skills with the ability to articulate technical value into clear business outcomes