Sr Director, Marketing

Copado, Inc.; Denver (CO); On-site; USD 210,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health insurance

401(k)

Paid time off

Wellness perks

Job summary

Copado seeks a Senior Director of Marketing for North America to lead the regional demand-gen engine and oversee field and events strategy across Enterprise and Commercial segments. You will drive pipeline, accelerate deal velocity, and elevate Copado as a category leader in DevOps for Salesforce.

This leadership role will translate our platform narrative into measurable regional outcomes, collaborating with Sales, PMM, and central Digital teams while managing budgets, co-marketing with

Qualifications

• 8–12 years of B2B SaaS marketing experience in demand gen/field marketing.
• Experience leading field marketing and events with budget ownership.
• Proven ability to partner with sales and marketing teams to accelerate pipeline.
• Strong knowledge of North American market dynamics in Enterprise and Commercial.
• Experience with GTM frameworks and regional localization.

Responsibilities

• Lead NA field marketing and events team; manage regional strategy, calendar, budget.
• Architect multi-channel demand gen programs for NA Enterprise/Commercial.
• Localize campaigns with central Digital team; anchor regional messaging.
• Align pre-event outreach and post-event follow-up with BDR/SDR leadership.
• Activate 7-Stage GTM Framework regionally with PMM and Sales.
• Drive co-marketing with Salesforce, SI partners and regional alliances.
• Define a unified regional marketing metrics framework for pipeline and ROI.
• Use AI analytics to optimize content resonance and campaign efficacy.

Skills

Field marketing

Demand generation

Campaign management

Budget management

ROI attribution

Sales alignment

Tools

Salesforce

Job description

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

About the Role

As the Sr Director, Marketing for North America, you will lead Copado's regional growth engine across Enterprise and Commercial segments, owning the marketing programs that generate demand and leading the field and events team that activates it in-market. Reporting directly to the SVP of Marketing, your mission is to drive pipeline creation, accelerate deal velocity, and strengthen Copado's position as the category leader in Intelligent and Secure DevOps for Salesforce as we usher in the AgentOps era.

This leadership role operates at the convergence of go-to-market strategy and in-person activation, translating our core platform narrative into measurable pipeline and revenue outcomes across North America. Partnering closely with the central Digital team on localized channel execution, and collaborating with Sales, BDR/SDR leadership, PMM, and Partner Marketing, you will orchestrate a coherent, high-converting regional GTM motion from targeted campaigns to flagship events.

What You'll Do

• Lead and mentor the North America field marketing and events team, overseeing the regional strategy, calendar, and budget across owned events, sponsorships, executive roundtables, and roadshows
• Architect and execute multi-channel demand generation programs tailored to North American Enterprise and Commercial audiences to accelerate lead-to-opportunity velocity
• Partner with the central Digital team to brief, localize, and roll out integrated campaigns across paid, organic, and ABM channels while anchoring regional targeting and messaging
• Partner closely with BDR/SDR leadership to align pre-event outreach, on-site engagement, and structured post-event follow-up to convert attendance into qualified pipeline
• Activate the 7-Stage GTM Framework regionally, collaborating with PMM, Sales, Enablement, and the global AI Messaging Council to maintain a unified, revenue-focused narrative
• Drive co-marketing programs and joint activations alongside Salesforce, SI partners, and regional alliances to expand partner-sourced pipeline
• Define and manage a unified regional marketing performance framework tracking pipeline creation, event and campaign ROI, conversion rates, and cost per lead
• Leverage AI-driven analytics and sales engagement tools to evaluate content resonance, lead quality, and campaign efficacy, leading continuous improvement cycles and post-event retrospectives

What We're Looking For

• 8–12 years of B2B SaaS marketing experience spanning demand generation and field marketing, ideally within the Salesforce ecosystem, DevOps, or automation platforms
• Proven leadership experience managing field marketing and events teams, with full accountability for event strategy, execution, budgets, and ROI attribution
• Strong track record of partnering closely with BDR/SDR and sales development teams to coordinate targeted outreach and accelerate pipeline conversion
• Deep understanding of North American market dynamics across both Enterprise and Commercial segments, including localization and varying buyer maturity
• Demonstrated ability to collaborate cross-functionally across Sales, PMM, and Product within structured GTM frameworks
• Experience partnering with centralized digital marketing teams, translating regional priorities into effective campaign briefs and media execution
• Proficiency with marketing automation platforms, CRM systems (Salesforce), sales engagement software, event management tools, and analytics dashboards
• Strong communication, storytelling, and copywriting skills with the ability to articulate technical value into clear business outcomes

Benefits

Copado offers a comprehensive benefits package, which includes:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) Plan
• Paid Time Off
• Wellness Perks

Copado is Equal Employment Opportunity and Aff…

Compensation for this role will vary based on several factors, including the candidate's qualifications, skills, competencies, and experience. Pay ranges are not necessarily representative of starting salaries for all locations. In addition to our outstanding benefits package, eligible full-time employees may also qualify for Copado's equity program.

Copado's pay ranges reflect On Target Earnings (OTE), which encompasses base salary, bonuses, and/or commissions for meeting 100% of set targets.

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