Strategic Salesforce Partner Marketing Lead

Copado; Chicago (IL); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) Plan

Paid Time Off

Wellness Perks

Job summary

Copado in Chicago is seeking a Sr Salesforce Partner Marketing Manager to architect and run high-impact partner marketing programs across the Salesforce ecosystem. You will collaborate with Alliances, Product Marketing, Demand Generation, and Sales to bring Copado’s joint value proposition to market.

The role requires blending strategic thinking with hands-on execution in content, campaigns, and performance measurement, with a strong emphasis on collaboration and measurable results.

Qualifications

• 4–6+ years of experience in B2B partner marketing, ecosystem marketing, or demand gen in SaaS.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to translate complex tech concepts into executive-ready messaging.
• Strong working knowledge of the Salesforce ecosystem, AppExchange, and partner GTM models.
• Experience executing co-marketing programs that drive pipeline and revenue.
• Proven ability to lead cross-functional initiatives without direct authority.
• Deep understanding of marketing performance, funnel metrics, and pipeline reporting.

Responsibilities

• Develop and execute integrated partner marketing programs across sell-to, sell-through, and sell-with motions in the Salesforce and broader partner ecosystem.
• Own and evolve Copado’s Salesforce 'Better Together' value proposition and narrative.
• Translate alliance priorities into co-branded marketing campaigns, content, and events.
• Lead multi-channel campaigns for partner summits, Salesforce World Tours, and Dreamforce.
• Partner with teams to build enablement assets like battlecards, solution briefs, and campaign kits.
• Manage Salesforce-focused webpages, landing pages, newsletters, and communications.
• Establish clear workback plans, stakeholder accountability, and execution rhythms.
• Align partner marketing activity directly with pipeline generation goals.
• Track campaign performance, lead flow, and pipeline contribution for executive updates.

Skills

Partner marketing

B2B SaaS

Executive messaging

Sales collaboration

Salesforce ecosystem

Pardot / Account Engagement

Campaign management

Cross-functional leadership

Tools

Salesforce CRM

Pardot/Account Engagement

Project management tools

Job description

Copado in Chicago is seeking a Sr Salesforce Partner Marketing Manager to architect and run high-impact partner marketing programs across the Salesforce ecosystem. You will collaborate with Alliances, Product Marketing, Demand Generation, and Sales to bring Copado’s joint value proposition to market.

The role requires blending strategic thinking with hands-on execution in content, campaigns, and performance measurement, with a strong emphasis on collaboration and measurable results.