Sr. Director, Growth Marketing

Thrive Market; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health benefits

Equity

401k plan

Flexible PTO

ClassPass membership

Thrive Market membership

Life Coaching & Therapy coverage

Job summary

Thrive Market in the United States is seeking a strategic, data-driven Sr. Director, Member Growth to own the member acquisition strategy and accelerate our growth.

You will translate complex data into clear decisions, align cross-functional stakeholders, and deliver measurable business results. This role requires exceptional analytical rigor and deep performance marketing expertise, with a focus on experimentation, optimization, and building high-performing teams that scale programs and drive

Qualifications

• 10+ years of user acquisition marketing experience with leadership.
• Hands-on with Google Ads, Meta (Facebook/Instagram) and YouTube Ads.
• Strong command of e-commerce marketing, measurement, platforms and channel best practices.
• Experience managing multi-million-dollar performance marketing budgets.
• Highly analytical, comfortable with large data sets and KPI optimization.
• Excellent written, verbal, and presentation communication skills.
• Proven ability to solve problems through technology.
• Experience managing third-party providers and vendor relationships.
• Experience coaching and developing a team.
• Experience in subscription and/or e-commerce businesses.
• Bachelor’s degree in marketing, business, or related field, or equivalent.

Responsibilities

• Develop channel-specific member acquisition strategy aligned to growth goals.
• Own channel performance and review traffic against targets.
• Lead reporting and ad hoc analysis to optimize media mix and measurement.
• Pursue new acquisition opportunities and grow partnerships for scale.
• Build and execute a testing roadmap across creative, messaging, audience, and landing pages.
• Collaborate with Analytics and Tech to improve growth solutions and efficiency.
• Coordinate with Marketing, Creative, UX and Product for alignment on results.
• Manage third-party ad platform vendors for support and beta opportunities.
• Coach and grow a small team, fostering analytical rigor and curiosity.

Skills

Acquisition marketing

Team leadership

Google Ads

Meta Ads

YouTube Ads

E-commerce marketing

Data analytics

Budget management

Vendor management

Team coaching

Subscription/e-commerce experience

Education

Bachelor's degree in marketing

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

We are seeking a strategic, data-driven leader to own Thrive Market’s member acquisition strategy and accelerate our next stage of growth. This role is responsible for maximizing acquisition performance, identifying new growth opportunities, and leading high-impact marketing initiatives that drive sustainable membership growth. The Sr. Director, Member Growth will translate complex data into clear decisions, align cross-functional stakeholders, and deliver measurable business results.

This role requires exceptional analytical rigor, deep performance marketing expertise, and a relentless focus on experimentation and optimization. The successful candidate is both a strategist and an operator who thrives on solving complex growth challenges, develops high-performing teams, and is motivated by building programs that create lasting business impact.

RESPONSIBILITIES

• Develop and drive channel-specific member acquisition strategy that ladders up to our overall growth goals.
• Own channel performance alongside your team and be accountable for traffic quality, reviewing daily, weekly, and monthly results against forecasted targets.
• Lead daily, weekly, and monthly reporting plus ad hoc analysis to identify short- and long-term optimizations, support forecasting, refine media mix strategy, and deepen measurement by channel.
• Stay in persistent pursuit of new acquisition opportunities while cultivating and growing existing partner relationships for ongoing scale.
• Build and execute an ongoing testing roadmap spanning creative, messaging, audience, targeting, and landing-page experiments, to continuously improve channel performance.
• Partner with cross-functional teams, including Analytics and Tech, to build growth solutions that improve channel performance and campaign management efficiency.
• Collaborate with Marketing, Creative, UX, and Product to share best practices, test results, and channel performance, ensuring cross-functional alignment.
• Manage third-party ad platform vendors to secure first-class support and position Thrive Market to take advantage of new betas and platform changes.
• Coach, develop, and grow a small team, modeling the curiosity and analytical rigor that defines our Acquisition function.

QUALIFICATIONS

• 10+ years of user acquisition marketing experience, specifically in acquisition and/or performance marketing, including team leadership.
• Hands-on experience with digital marketing platforms such as Google Ads and/or Meta (Facebook/Instagram) and YouTube Ads.
• Strong command of e-commerce marketing, including measurement, platforms, and channel best practices.
• Demonstrated ability to manage, optimize, and scale multi-million-dollar performance marketing budgets.
• Highly analytical; comfortable with large data sets, optimizing for KPIs, and turning analysis into action.
• Excellent written, verbal, and presentation communication skills.
• A proven track record of solving problems through technology.
• Experience managing third-party providers and vendor relationships.
• Experience managing, coaching, and developing a team.
• Experience in subscription and/or e-commerce businesses.
• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

We’re a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

At Thrive Market, we believe in building a diverse, inclusive, and authentic culture.

Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment.

If you need assistance or accommodation due to a disability, please email us at [e-mail] and we’ll be happy to assist you.

JOB INFORMATION

• Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
• Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
• This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.