Senior Director, MAU Analytics & AI-Driven Growth

Life360; United States; Remote; USD 247,000 - 366,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Parental leave

Mental health support

Remote work setup

Life360 Platinum

Job summary

Life360 is seeking a Senior Director of MAU Analytics and Data Science to lead a 60+ person Data & Analytics team. You will drive MAU growth through analytics, models, and AI-native initiatives, partnering with product, marketing, and engineering to shape roadmaps.

You will manage senior professionals, define standards, and embed analytics across teams, while advancing AI-driven insights and responsible experimentation practices.

Qualifications

• 10+ years in analytics, data science, or decision science with 5+ years in senior leadership.
• Deep expertise in inferential and causal analytics; able to lead ML practitioners.
• Experience with engagement, retention, churn, and cohort metrics.
• Experience forecasting a company-level metric and being held to it.

Responsibilities

• Lead and develop the decision scientists and data scientists on the team, and set the quality bar for both disciplines.
• Own the MAU driver model and the forecast.
• Own the exploratory work that drives the strategy to grow MAU.
• Establish how an analysis gets scoped, run, reviewed, and written up.
• Partner with Revenue counterpart and Data Engineering leadership to define common metrics, align on experimentation standards, and introduce unified operating practices across teams.
• Build the operating model that gets the team into the roadmap conversation early, with a view on what to build and what to test.
• Use agents and automated analysis daily, and expect the same of the team.
• Shape how the team works AI-native: what gets delegated to agents, what gets automated, and what stays human judgment.

Skills

Analytics leadership

Team management

ML practitioners

Forecasting

SQL

Python

R

Communication

Education

Bachelor's degree or equivalent

Tools

Databricks

Statsig

Tableau

Hex AI/BI

Claude Code

Job description

Life360 is seeking a Senior Director of MAU Analytics and Data Science to lead a 60+ person Data & Analytics team. You will drive MAU growth through analytics, models, and AI-native initiatives, partnering with product, marketing, and engineering to shape roadmaps.

You will manage senior professionals, define standards, and embed analytics across teams, while advancing AI-driven insights and responsible experimentation practices.