Senior Director, Loyalty & Co-Branded Cards

Norwegian Cruise Line Group Italy S.r.l.; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. seeks a Senior Director of Loyalty to own the strategic vision for the Latitudes loyalty program and co-branded credit card portfolio. You will build the multi-year roadmap, drive guest engagement, and lead a high-performing Loyalty organization across onboard and ashore teams.

You will partner with CRM, Product, and Content leaders to align initiatives, measure program health, and optimize guest experiences throughout the journey.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field.
• 8+ years in loyalty marketing/CRM with leadership experience.
• Experience with multi-brand loyalty programs and co-branded credit card partnerships.

Responsibilities

• Lead loyalty program strategy evolution for Latitudes: tier structure, benefits, and points.
• Advance personalized offers using guest data to improve engagement and retention.
• Manage co-branded credit card strategy and partnership with issuing bank.
• Build and lead the Loyalty team with clear priorities and performance expectations.
• Oversee budgeting and spend efficiency; track invoices and timelines.
• Benchmark Latitudes against other travel and hospitality programs; identify opportunities.
• Partner with Hotel Operations, Guest Services, Sales, and other functions to execute Latitudes both onboard and ashore.
• Own planning and hosting of the Latitudes Cruise annually.
• Coordinate with Design, Content Strategy and Personalization to align messaging with loyalty goals.

Skills

Loyalty strategy

CRM & analytics

Team leadership

Cross-functional collaboration

Data-driven decisions

Stakeholder management

Education

Bachelor's Degree in Marketing/Business Administration/Hospitality Management

Tools

Epsilon PeopleCloud Loyalty

Kobie Loyalty Cloud

Antavo

Capillary

Job description

Norwegian Cruise Line Holdings Ltd. seeks a Senior Director of Loyalty to own the strategic vision for the Latitudes loyalty program and co-branded credit card portfolio. You will build the multi-year roadmap, drive guest engagement, and lead a high-performing Loyalty organization across onboard and ashore teams.

You will partner with CRM, Product, and Content leaders to align initiatives, measure program health, and optimize guest experiences throughout the journey.