Head of Loyalty & Co‑Branded Card Strategy

Norwegian Cruise Line; Miami, Northern (FL, KY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. seeks a Senior Director of Loyalty to guide the Latitudes loyalty program and its co-branded credit card strategy.

You will lead a team, shape multi-year roadmaps, and partner with Legal, Compliance, and cross-functional teams to optimize guest engagement and lifetime value across onboard and ashore experiences. You will leverage guest data to tailor offers, enhance personalization, and benchmark against industry programs to identify growth opportunities while

Qualifications

• 8+ years in loyalty marketing, CRM, or related discipline, incl. 4+ years leading teams.
• Experience managing consumer loyalty programs: strategy, operations, tiers, and performance management.
• Experience with co-branded credit card partnerships and member value propositions.

Responsibilities

• Lead strategy for Latitudes loyalty program, tier structure, benefits, and points strategy.
• Advance personalized offers using guest data to improve engagement and retention.
• Oversee co-branded credit card partnerships and integration of card benefits into loyalty experience.
• Build and lead the Loyalty team with clear priorities and accountability.

Skills

Loyalty strategy

CRM

Leadership

Analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

Epsilon PeopleCloud Loyalty

Kobie Loyalty Cloud

Antavo

Capillary

Job description

Norwegian Cruise Line Holdings Ltd. seeks a Senior Director of Loyalty to guide the Latitudes loyalty program and its co-branded credit card strategy.

You will lead a team, shape multi-year roadmaps, and partner with Legal, Compliance, and cross-functional teams to optimize guest engagement and lifetime value across onboard and ashore experiences. You will leverage guest data to tailor offers, enhance personalization, and benchmark against industry programs to identify growth opportunities while