Head of Loyalty & Co-Branded Card Strategy

NCL Bahamas Ltd.; Kentucky; On-site; USD 180,000 - 280,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is seeking a Senior Director of Loyalty to shape the Latitudes loyalty program and its co-branded credit card partnership. You will lead a team, drive data-driven personalization, and coordinate across departments to deliver a unified guest experience.

The role focuses on strategy, performance, and leadership of a global loyalty program within a matrix organization, guiding programs onboard and ashore.

Qualifications

• Bachelor's Degree in a related field; Marketing/Business/Hospitality preferred.
• Minimum 8 years in loyalty marketing/CRM with 4+ years leading teams.
• Experience managing consumer loyalty programs and co-branded partnerships.
• Experience with multi-brand loyalty programs and segmentation/personalization.
• Experience with enterprise loyalty platforms (e.g., listed above) and data privacy/compliance.
• Experience in a matrixed organization and travel/hospitality sectors.

Responsibilities

• Lead loyalty strategy and evolve Latitudes, tier structure, and benefits.
• Advance personalized offers using guest data to boost engagement.
• Lead co-branded card strategy and partner integration.
• Build and lead the Loyalty team with clear priorities and coaching.
• Manage budgeting, spend, invoices, and on-time delivery of initiatives.
• Benchmark Latitudes against industry programs to identify opportunities.
• Coordinate with Hotel Ops, Guest Services, Sales, and other teams onboard/ashore.
• Own end-to-end planning for the Latitudes Cruise event annually.
• Collaborate with Design/Content/Personalization/Optimization teams.
• Align loyalty with CRM/Product/Content for an integrated digital experience.
• Analyze performance and report to executives; manage risks.

Skills

Loyalty strategy

CRM

Leadership

Data-driven marketing

Customer segmentation

Personalization

Cross-functional collaboration

Financial modeling

Partnership management

Program governance

Education

Bachelor's Degree

Marketing/Business/Hospitality focus

Tools

Epsilon PeopleCloud Loyalty

Kobie Loyalty Cloud

Antavo

Capillary

Job description

Norwegian Cruise Line Holdings Ltd. is seeking a Senior Director of Loyalty to shape the Latitudes loyalty program and its co-branded credit card partnership. You will lead a team, drive data-driven personalization, and coordinate across departments to deliver a unified guest experience.

The role focuses on strategy, performance, and leadership of a global loyalty program within a matrix organization, guiding programs onboard and ashore.