Senior Director, Integrated Media Strategy

gofishdigital; Phoenix (AZ); On-site; USD 150,000 - 190,000; Full time

Job summary

Go Fish Digital seeks an Associate Director, Integrated Media to lead media strategy and client partnerships across a portfolio of complex accounts. You will provide senior strategic oversight over planning, investment, activation, optimization, and measurement, guiding teams to deliver integrated, measurable solutions.

You’ll develop Managers and Sr. Managers, strengthen processes, and raise the quality of work across the Integrated Media team.

Qualifications

• Senior strategic oversight across media planning, investment, activation, optimization, and measurement.
• Ability to guide high-impact decisions and deliver integrated media solutions.

Responsibilities

• Set the strategic direction for integrated media across a portfolio of complex clients and business challenges.
• Translate client priorities and performance data into clear media investment strategies.
• Guide teams in developing plans across paid search, paid social, programmatic, display, video, and emerging channels.
• Define KPI frameworks, testing strategies, and measurement plans for investment priorities.
• Oversee portfolio health, client goals, and proactive account management.

Job description

Go Fish Digital seeks an Associate Director, Integrated Media to lead media strategy and client partnerships across a portfolio of complex accounts. You will provide senior strategic oversight over planning, investment, activation, optimization, and measurement, guiding teams to deliver integrated, measurable solutions.

You’ll develop Managers and Sr. Managers, strengthen processes, and raise the quality of work across the Integrated Media team.