Integrated Media Leader — Senior Manager

gofishdigital; Phoenix (AZ); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Medical, dental, and vision insurance

Unlimited paid time off

401(k) with company match

Parental leave

Job summary

Go Fish Digital is a performance marketing agency focused on SEO, GEO, and the Barracuda AI platform. We seek a Sr. Manager, Integrated Media to lead cross-channel strategies and drive measurable outcomes for a portfolio of clients.

You will guide media strategy, oversee performance, and partner with clients and internal teams to translate business goals into effective media programs. Strong leadership and analytics are essential for success.

Qualifications

• 5–7 years of experience in media, marketing, advertising, analytics, or a related field.
• Significant agency experience managing multiple clients or integrated media programs.
• Proven experience developing and leading cross-channel media strategies.
• Strong working knowledge across multiple media channels, with deep expertise in one or more areas.

Responsibilities

• Lead the development of integrated media strategies across a portfolio of clients and complex business challenges.
• Translate client goals and performance data into clear investment strategies across channels.
• Guide channel selection, audience strategy, budgets, sequencing, and the customer journey roles.
• Ensure plans reflect integrated thinking across paid search, paid social, programmatic, video, streaming, and traditional media.
• Oversee KPI frameworks, performance targets, testing roadmaps, and measurement approaches.
• Develop and coach Managers and junior team members; improve account processes and executional excellence.
• Monitor portfolio health and proactively address risks related to performance, delivery, and client confidence.

Skills

Integrated media strategy

Cross-channel planning

Leadership & coaching

Client relationship management

Budget management

Analytics & measurement

Team collaboration

Tools

DSP platforms

Ad servers

Attribution tools

Job description

Go Fish Digital is a performance marketing agency focused on SEO, GEO, and the Barracuda AI platform. We seek a Sr. Manager, Integrated Media to lead cross-channel strategies and drive measurable outcomes for a portfolio of clients.

You will guide media strategy, oversee performance, and partner with clients and internal teams to translate business goals into effective media programs. Strong leadership and analytics are essential for success.