Senior Director, Integrated Media Strategy

Go Fish Digital; Phoenix (AZ); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Go Fish Digital, a modern marketing collective, seeks a Sr. Manager, Integrated Media to lead cross-channel media strategy, performance, and client partnerships across a portfolio of accounts.

You’ll guide development of cross-channel media strategies, oversee account performance, and ensure teams translate client goals into measurable media programs. You’ll also play a key role in developing Managers and junior team members, improving processes, and ensuring strategic and executional excellence

Qualifications

• 5–7 years of experience in media, marketing, advertising, analytics, or a related field.
• Significant agency experience managing multiple clients.
• Proven experience developing and leading cross-channel media strategies.

Responsibilities

• Lead the development of integrated media strategies across a portfolio of clients.
• Translate client goals and insights into clear investment strategies.
• Guide channel selection, audience strategy, and budget allocation.
• Oversee planning across paid search, paid social, programmatic, and more.
• Coach Managers, Sr. Coordinators, and team members to high performance.
• Ensure media plans connect strategy to business outcomes and client value.

Skills

5–7 years in media/advertising

Agency experience

Cross-channel media strategies

Multi-channel expertise

Connect media to business goals

Budgets, testing, investments

Strong analytical skills

Client presentations & leadership

Coach and develop teams

Communication skills

Strategic leadership with execution

Judgment and ownership

Risk identification

Collaborative leadership

Accountability and integrity

Job description

Go Fish Digital, a modern marketing collective, seeks a Sr. Manager, Integrated Media to lead cross-channel media strategy, performance, and client partnerships across a portfolio of accounts.

You’ll guide development of cross-channel media strategies, oversee account performance, and ensure teams translate client goals into measurable media programs. You’ll also play a key role in developing Managers and junior team members, improving processes, and ensuring strategic and executional excellence