Senior Integrated Media Lead

gofishdigital; Phoenix (AZ); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Flexible work environment

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

Go Fish Digital is seeking a Sr. Coordinator, Integrated Media to plan, activate, optimize, and report on integrated media campaigns for a diverse client portfolio. The role emphasizes hands-on execution, data-driven decisions, and growing ownership of campaign management.

You’ll collaborate across digital and traditional channels, employing audience insights and platform knowledge to improve campaign outcomes while supporting Coordinators and other team members.

Qualifications

• 1–3 years of experience in media, marketing, advertising, analytics, or related field.
• Hands-on experience supporting or managing paid media campaigns.
• Working knowledge of integrated media planning, activation, optimization, and reporting.
• Experience with at least one major paid media platform.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Develop plans and channel recommendations, including budgets and timelines.
• Manage campaign setup, trafficking, launches, and ongoing optimizations.
• Monitor performance, identify trends, and implement data-driven optimizations.
• Coordinate with strategy, creative, analytics, and other teams.
• Prepare client updates and performance reports.

Skills

Media planning

Campaign activation

Campaign optimization

Analytics

Project management

Written communication

Cross-functional collaboration

Ownership

Mentoring juniors

Attention to detail

Education

Bachelor’s degree in marketing/advertising/communications/business

Tools

Google Analytics

Campaign dashboards

Excel/Sheets

Job description

Go Fish Digital is seeking a Sr. Coordinator, Integrated Media to plan, activate, optimize, and report on integrated media campaigns for a diverse client portfolio. The role emphasizes hands-on execution, data-driven decisions, and growing ownership of campaign management.

You’ll collaborate across digital and traditional channels, employing audience insights and platform knowledge to improve campaign outcomes while supporting Coordinators and other team members.