Executive Director, Integrated Marketing-Home Entertainment

Samsung Electronics Perú; Plano (TX); On-site; USD 175,000 - 230,000; Full time

Job summary

Samsung Electronics America seeks a seasoned Executive Director of Integrated Marketing for Home Entertainment. Lead end-to-end marketing across TVs, Audio, Monitors, and Memory with a focus on category strategy, integrated campaigns, and retail partnerships.

You will drive multi-channel programs, optimize paid media, and elevate brand health while guiding a high-performing team and collaborating with Global HQ.

Qualifications

• 16+ years in consumer marketing, integrated marketing, or GTM planning.

Responsibilities

• Provide senior oversight of budget, agency governance, and operational excellence across the integrated marketing function.
• Oversee national and retail media strategy, plan and optimize campaigns across channels.
• Lead partnership marketing and external collaboration with retailers, platforms, and brands.
• Mentor and build a high-performing marketing team and influence cross-functional stakeholders.

Skills

Integrated marketing

Strategic marketing leadership

Campaign management

Paid media strategy

AI tools in marketing

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Tableau

Looker

Google Analytics

DV360

Google Ads

Meta Ads Manager

Excel

Job description

Samsung Electronics America seeks a seasoned Executive Director of Integrated Marketing for Home Entertainment. Lead end-to-end marketing across TVs, Audio, Monitors, and Memory with a focus on category strategy, integrated campaigns, and retail partnerships.

You will drive multi-channel programs, optimize paid media, and elevate brand health while guiding a high-performing team and collaborating with Global HQ.