Executive Director, Integrated Marketing — Home Entertainment

Samsung Electronics Perú; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental, Vision

MBO bonus compensation

Job summary

Samsung Electronics America, Inc. seeks a senior, strategic marketing leader as Executive Director, Integrated Marketing for the Home Entertainment portfolio (TVs, Audio, Monitors and Memory).

You will own the end-to-end integrated marketing strategy, with oversight of category marketing, campaign development, paid media, and creator and partnership marketing disciplines. You will partner with Product Marketing, Marketing Operations, Digital and Retail teams to build plans that drive business

Qualifications

• 16+ years in consumer marketing, integrated marketing, or GTM planning.
• 4+ years leading senior marketing teams with agency partners.
• Proven track record building and executing multi-channel campaigns.
• Strong analytical and measurement capabilities with data-driven decision making.
• Excellent executive communication and cross-functional collaboration.

Responsibilities

• Own end-to-end integrated marketing strategy for Home Entertainment portfolio.
• Oversee category marketing, campaign development, paid media and creator partnerships.
• Lead internal teams and external agencies, managing investments and delivery.
• Collaborate with Product Marketing, Marketing Operations, Digital and Retail teams.
• Define KPIs, attribution, and measurement plans for all campaigns.
• Provide clear, executive-ready updates to stakeholders.

Skills

Marketing leadership

Integrated marketing

Paid media management

Campaign strategy

Analytics and data

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Tableau

Looker

Google Analytics

Google Ads

Meta Ads Manager

DV360

Amazon DSP

Job description

Samsung Electronics America, Inc. seeks a senior, strategic marketing leader as Executive Director, Integrated Marketing for the Home Entertainment portfolio (TVs, Audio, Monitors and Memory).

You will own the end-to-end integrated marketing strategy, with oversight of category marketing, campaign development, paid media, and creator and partnership marketing disciplines. You will partner with Product Marketing, Marketing Operations, Digital and Retail teams to build plans that drive business