Senior Director, Integrated Investment

IPG Health, LLC; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science in New York/Boston is seeking a Senior Director, Integrated Investment with deep expertise in performance media across Search, Social, Programmatic, Addressable media, and E-commerce. You will lead data-driven strategies to boost visibility, engagement, and ROI, delivering personalized and automated media solutions.

The role is hybrid with in-office days required, based in New York or Boston, and offers a full-time position with a broad pay range reflecting experience and impact.

Responsibilities

• tackle unique and complex problems with solutions that have significant and far-reaching impacts on the business/network/agency
• contribute to the development of functional strategies, leveraging deep understanding and innovative thinking to shape the strategic direction of the organization
• drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms
• develops and executes data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery
• leverages performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation
• navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel

Job description

## Senior Director, Integrated InvestmentApply: Hybrid: New York, New York, United States of America: Boston, Massachusetts, United States of America: Full time: Posted 3 Days Ago: R16915**Agency:**Hearts & Science **Job Function:**Media **Job Subfunction:**Performance Media**Job Description:**We are looking for a Senior Director, Integrated Investment who possesses extensive and in-depth expertise in their respective job discipline, complemented by broad knowledge across other related fields and recognized as an expert within own agency. The candidate is able to: * tackle unique and complex problems with solutions that have significant and far-reaching impacts on the business/network/agency* contribute to the development of functional strategies, leveraging deep understanding and innovative thinking to shape the strategic direction of the organization* drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‐commerce platforms* develops and executes data‐driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery* leverages performance data, audience signals, and real‐time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation* navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel$120,000 - $230,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*