Senior Director, Integrated Investment

Hearts & Science; New York (NY); Sur place; USD 120 000 - 230 000; Plein temps

Résumé du poste

Hearts & Science is seeking a Senior Director, Integrated Investment in New York to lead cross-channel media strategies and drive performance across search, social, programmatic, and ecommerce channels. You will craft data-driven, scalable strategies and guide innovative approaches to maximize ROI.

The role demands extensive expertise in performance media, with a focus on optimizing budget allocation and delivering measurable business outcomes.

Responsabilités

• Tackle unique and complex problems with significant business impact.
• Contribute to development of functional strategies to shape the organization's direction.
• Drive measurable outcomes by optimizing paid search, social, programmatic, addressable media, and ecommerce performance.
• Develop and execute data-driven strategies to improve visibility, engagement, conversion, and ROI.
• Use performance data and real-time insights to optimize media activations, bidding, targeting, and spend allocation.
• Navigate dynamic digital ecosystems to refine search and activation strategies for efficient media spend.

Connaissances

Strategic media planning

Data-driven decision making

Programmatic buying

Budget allocation

Outils

Programmatic platforms

Description du poste

Job Description

We are looking for a Senior Director, Integrated Investment who possesses extensive and in-depth expertise in their respective job discipline, complemented by broad knowledge across other related fields and recognized as an expert within own agency. The candidate is able to:

• tackle unique and complex problems with solutions that have significant and far-reaching impacts on the business/network/agency
• contribute to the development of functional strategies, leveraging deep understanding and innovative thinking to shape the strategic direction of the organization
• drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms
• develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery
• leverages performance data, audience signals, and real‑time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation
• navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel

$120,000 - $230,000

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Performance Media

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