Associate Director, Integrated Investment

Hearts & Science; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in the United States seeks an Associate Director to lead day-to-day setup and optimization of performance campaigns across video and digital channels. You will be the primary contact for strategy to improve campaign performance and will define and optimize media channel initiatives to meet client KPIs.

The role requires strong leadership, program management, and the ability to coordinate with internal teams, clients, and partners to drive results and learning.

Qualifications

• 5+ years of work experience with 2+ years leading digital and video investment teams.
• Deep understanding of video campaign management and digital direct optimization practices.
• Strong program management and organizational skills; able to manage multiple projects in a fast-paced agency.

Responsibilities

• Develop short and long-term investment activation plans based on client objectives; implement and achieve KPIs.
• Extract insights from data and relate the story to client business goals.
• Demonstrate leadership to assign resources, track progress and supervise programs.
• Present digital and video strategic/tactical plans with clients and internal teams.
• Provide regular insights and training to grow team capabilities.
• Manage campaign creation, forecasting, budgeting, pacing and optimization.
• Identify expansion opportunities aligned with client objectives.
• Manage agency partner or tech relationships supporting initiatives.
• Show thought leadership with new solutions and pilots.

Skills

Digital & video campaigns

Leadership

Program management

Data-driven insights

Job description

Job Description

As an Associate Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across video and digital channels. You will lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize media channel strategies and initiatives ensuring that pacing, performance and the investment process is activated seamlessly to meet the client's goals and KPI's.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As an Associate Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across video and digital channels. You will lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize media channel strategies and initiatives ensuring that pacing, performance and the investment process is activated seamlessly to meet the client's goals and KPI's.

Responsibilities

• Develop short and long-term investment activation plans based on the client’s stated business objectives, implement those plans, and achieve key metrics (KPIs)


• Extract insight/actions from data and relate the “story” back to client’s business goals


• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of your team


• Present and lead digital and video strategic and tactical plans with clients, staff and internal teams


• Provide regular insights and training to challenge and develop team members


• Facilitate and manage campaign creation, forecasting, budgeting, pacing, and optimization


• Understand business concepts and client objectives to identify campaign expansion opportunities


• Manage agency partner or technology relationships needed to support campaign initiatives


• Show innovation and thought leadership in leading the integrated media planning and activation with new solutions and pilot opportunities as appropriate


• Provide feedback and input for the development of the annual roadmap and learning agenda

Qualifications

• 5+ years of work experience with 2+ years of experience successfully leading digital and video investment teams


• In-depth understanding of video campaign management and digital direct optimization practices


• Strong program management and organizational skills, being able to manage multiple projects at once and enjoying working in a fast-paced, results-oriented agency


• Strong leadership and management skills, and committed to nurturing, training and growing your team


• Demonstrated ability to collaborate and be a team player with client business lead and other strategists and peers to deliver top quality work that exceeds the client's goals and KPI's


• Demonstrated ability to extract analytical insights, tell a story, and deliver recommendations with rationale

$70,000 - $125,000

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$70,000 - $125,000