Senior Director, Global Marketing Programs

Whirlpool; Grand Rapids (MI); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Generous benefits package

Whirlpool employee discount

Fitness & educational reimbursement

Barista Bar amenities

Sabbatical after five years

Two-Week Work from Anywhere

Job summary

Whirlpool is seeking a strategic marketing leader in Grand Rapids to drive end-to-end programs and serve as the brand authority within a cross-functional pod. You will bridge creative talent, marketing leadership, and business teams to translate concepts into measurable growth across digital, social, and in-store channels.

You will own go-to-market campaigns, manage budgets and timelines, and optimize workflows for brand excellence in a fast-paced, global environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 10+ years of progressive leadership in program, project, or account management within high-velocity marketing or agency environments.
• Proven track record delivering complex, multi-channel integrated programs from concept to global execution.

Responsibilities

• Orchestrate strategic engagements with high-impact cross-agency partnerships for smooth workflows and flawless execution.
• Align with brand and business leaders to define strategic programs driving growth across marketing initiatives.
• Own integrated, go-to-market campaigns across digital, social, and point-of-purchase channels.
• Lead end-to-end marketing initiatives from concept to delivery with creative excellence aligned to business goals.
• Translate high-level strategies into actionable project plans with clear scoping and resources.
• Maintain project forecasting, budgets, timelines, and documentation while ensuring milestones.
• Identify and mitigate risks, bottlenecks, and scope creep to keep workstreams on schedule and budget.
• Collaborate with resourcing to audit briefs and balance workloads with shifting priorities.
• Drive process innovation to improve cross-functional workflows and overall output quality.

Skills

Executive communication

Cross-functional leadership

Strategic program mgmt

Multi-channel marketing

Data-driven decision making

Risk management

Executive stakeholder management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Workfront

Asana

Jira

Job description

Whirlpool is seeking a strategic marketing leader in Grand Rapids to drive end-to-end programs and serve as the brand authority within a cross-functional pod. You will bridge creative talent, marketing leadership, and business teams to translate concepts into measurable growth across digital, social, and in-store channels.

You will own go-to-market campaigns, manage budgets and timelines, and optimize workflows for brand excellence in a fast-paced, global environment.