Senior Manager, Product Marketing

Whirlpool, Inc.; Benton Harbor (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes and office amenities

Job summary

Whirlpool Corporation is seeking a Product Marketing Senior Manager for the Laundry Product team. This role focuses on developing and executing category insights, product plans, strategic projects, and marketing plans for Whirlpool’s brand portfolio and five-year roadmap.

It requires close collaboration with consumer insights, brand marketing, and cross-functional teams worldwide to drive product launches and market growth.

Qualifications

• Bachelor’s degree is required.
• 5+ years of experience in marketing, brand management, product management, or a similar discipline.
• Experience in a fast-paced, complex matrixed environment is preferred.

Responsibilities

• Drive long-term product planning and launch excellence by understanding consumer needs and shopping behaviours.
• Harness insights, shopper insights, purchase drivers, and research to guide product/feature trade-off decisions for brand positioning.
• Upgrade the market messaging for current production models to improve market performance.
• Work with finance to develop and present business cases including pro forma financials and capital requirements.
• Act as the global marketing lead for advanced development project teams across regions.
• Use data and forecasting to drive strategy and decisions.
• Advance projects from Advanced Development to Production Readiness.

Skills

Marketing

Brand management

Product management

Leadership

Communication

Analytical thinking

Strategic thinking

Education

Bachelor’s degree

Bachelor’s degree in Marketing or related field

Master’s Degree

Job description

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

Currently, we are seeking qualified candidates for Product Marketing Senior Manager openings to join our Laundry Product team in the Product Marketing organization.

This role in summary

The Product Marketing Senior Manager is responsible for developing and executing Category Insights, Product Plans, Strategic Projects, and comprehensive marketing plans for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, planning, global consumer design, platform engineering, advanced development, global sourcing, manufacturing and PLO to execute our five-year product roadmap and develop marketing content for new product launches. The Product Marketing Senior Manager is also responsible for understanding competitive activity and marketplace trends.

Your responsibilities will include

• Drive long-term product planning strategies and product launch excellence by understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to create an effective marketing and sales plan.
• Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that support brand positioning.
• Upgrade the product market message for current production models to improve overall market performance.
• Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
• Act as the global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
• Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
• Drive projects from Advanced Development to Production Project Readiness.

Minimum requirements

• Bachelor’s degree
• 5+ years experience in marketing, brand management, product management or similar discipline

Preferred skills and experiences

• Bachelor’s degree in Marketing or similar related field
• Master’s Degree
• Strong leadership & communication skills, both written and verbal, plus the ability to perceive and present information both analytically and creatively
• Excellent critical thinking, sound judgment and effective decision-making ability
• Proven success working in a fast-paced, complex matrixed environment
• Strong strategic and analytical mindset
• Strong business acumen with the ability to use insights to drive action
• Highly collaborative with the ability to build solid working partnerships across functional groups

What we offer

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility \- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere \- Minimum of one-week increments for a total of two weeks per year.
• Sabbatical \- Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.