Senior Director, Global Marketing Ops & Analytics

Jobicy; United States; Remote; USD 180,000 - 300,000; Full time

Job summary

Dataiku in the United States is seeking a Senior Director of Marketing Operations to lead a team of 4 and drive global programs across Americas, EMEA and APJ. You will own the marketing performance scorecard and funnel architecture aligned to bookings and ARR targets.

You will manage the tech stack (Salesforce, HubSpot, 6sense, Gong, Snowflake) and build AI-enabled workflows, reporting, and governance to enable scalable, data-driven growth across regions.

Qualifications

• 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company.
• 4+ years leading teams and delivering cross-functional initiatives.
• Proven attribution model shipped and used by Sales.

Responsibilities

• Build the funnel model that links bookings and ARR to pipeline, engagement and coverage targets.
• Launch an account-based attribution model used in pipeline reviews.
• Own the marketing performance scorecard from brand awareness to pipeline.
• Measure ROI of programs and events and allocate spend to what works.
• Lead campaign operations in HubSpot and Salesforce with global standards.
• Own marketing tech stack, roadmap, and budget; simplify where possible.
• Build account scoring, segmentation, and routing aligned with Sales.
• Set lifecycle, naming conventions, and data reporting standards.
• Build and govern Marketing’s AI agents and GenAI workflows in production.
• Report productivity gains and drive adoption across marketing teams.
• Provide spend and performance data to support quarterly planning and budget decisions.

Skills

Marketing operations

Analytics

Revenue operations

Team leadership

Attribution model

Sales alignment

Tools

Salesforce

HubSpot

6sense

Clay

Gong

Snowflake

Dataiku

Job description

Dataiku in the United States is seeking a Senior Director of Marketing Operations to lead a team of 4 and drive global programs across Americas, EMEA and APJ. You will own the marketing performance scorecard and funnel architecture aligned to bookings and ARR targets.

You will manage the tech stack (Salesforce, HubSpot, 6sense, Gong, Snowflake) and build AI-enabled workflows, reporting, and governance to enable scalable, data-driven growth across regions.