Senior Director, Marketing Operations & Analytics

Dataiku; United States; Remote; USD 180,000 - 300,000; Full time

Job summary

Dataiku in the United States is seeking a Senior Director of Marketing Operations to lead a team of 4 and drive global programs across Americas, EMEA and APJ. You will own the marketing performance scorecard and funnel architecture aligned to bookings and ARR targets.

You will manage the tech stack (Salesforce, HubSpot, 6sense, Gong, Snowflake) and build AI-enabled workflows, reporting, and governance to enable scalable, data-driven growth across regions.

Qualifications

• 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company.
• 4+ years leading teams and delivering cross-functional initiatives.
• Proven attribution model shipped and used by Sales.

Responsibilities

• Build the funnel model that links bookings and ARR to pipeline, engagement and coverage targets.
• Launch an account-based attribution model used in pipeline reviews.
• Own the marketing performance scorecard from brand awareness to pipeline.
• Measure ROI of programs and events and allocate spend to what works.
• Lead campaign operations in HubSpot and Salesforce with global standards.
• Own marketing tech stack, roadmap, and budget; simplify where possible.
• Build account scoring, segmentation, and routing aligned with Sales.
• Set lifecycle, naming conventions, and data reporting standards.
• Build and govern Marketing’s AI agents and GenAI workflows in production.
• Report productivity gains and drive adoption across marketing teams.
• Provide spend and performance data to support quarterly planning and budget decisions.

Skills

Marketing operations

Analytics

Revenue operations

Team leadership

Attribution model

Sales alignment

Tools

Salesforce

HubSpot

6sense

Clay

Gong

Snowflake

Dataiku

Job description

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack – empowering organizations to run AI across multi‑vendor environments with centralized governance.

The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube.

About the role

Sr. Director | Reports to the CMO | Leads a team of 4 | Global scope across the Americas, EMEA, and APJ | Location: US

What you will do

Set and measure the number

• Build the funnel model that works back from bookings and ARR targets to pipeline, engagement, and coverage targets, agreed with Sales.
• Launch a new account‑based attribution model and make it the one Sales uses in pipeline reviews.
• Own the marketing performance scorecard: one source of truth, shared with Sales, from brand awareness through account engagement to pipeline.
• Measure the return on every program and event, so we fund what works and cut what doesn’t.

Run the marketing engine

• Lead campaign operations in HubSpot and Salesforce, with clear intake, quality, and turnaround standards for global and regional teams.
• Own the marketing technology stack, roadmap, and budget, and simplify it.
• Build account scoring, segmentation, and routing that match how Sales covers accounts.
• Set the lifecycle, campaign naming, and data standards that make reporting trustworthy.

Build the AI layer

• Build and govern Marketing’s AI agents and GenAI workflows on Dataiku, from first idea through evaluation, review, and monitoring.
• Get every marketer using these tools in their weekly work, and report the productivity gains.
• Use automation and agents to grow the team’s output without growing its size.

Guide investment

• Provide the spend and performance data behind marketing’s planning and budget decisions.
• Run experiments and recommend where to move budget each quarter, by channel, region, and program.
• Make performance data self‑service, so marketers can answer their own questions.
• Own data quality, privacy and consent compliance (including GDPR), and responsible AI use across marketing.

What you bring

• 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company, including 4+ years leading teams.
• An attribution model you shipped that Sales trusted and used.
• Account‑based measurement built with Sales, including target account engagement and buying‑group progression.
• A hands‑on background (attribution, and AI agents or GenAI workflows in production) and the experience to now lead through a team, staying close enough to the work to unblock it.
• Experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools. Dataiku experience is a plus.
• Experience working across regions with different levels of data and process maturity.

How you work

• You think like a business leader. You use data to shape strategy and investment, and you bring a point of view.
• You treat pipeline as a number shared with Sales, and you agree on definitions before you build dashboards.
• You influence senior stakeholders with data. You challenge plans the numbers don’t support and defend the ones they do.
• You are credible with engineers and with regional marketers.
• You see governance as what lets a team move fast safely.

#LI-CM

What are you waiting for!

At Dataiku, you’ll be part of a journey to shape the ever‑evolving world of AI. We’re not just building a product; we’re crafting the future of AI. If you’re ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can’t wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable‑[e-mail]

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