Senior Director, eCommerce Growth & CRO

Heartland Food Products Group; Indianapolis (IN); On-site; USD 150,000 - 210,000; Full time

Job summary

Heartland Food Products Group seeks a Director of eCommerce Strategy to design and lead our online revenue growth across Splenda, Equal, SlimFast, and Java House brands from our Carmel, IN office. You will own the strategy, optimize customer experience, and align digital initiatives with business goals.

The ideal candidate has 10+ years in ecommerce/CPG, deep Shopify Plus expertise, CRO and analytics skills, and a track record of cross-functional leadership across sales, marketing, and

Qualifications

• 10+ years in ecommerce and social media.
• eCommerce CPG leadership in Food & Beverage including Walmart, Amazon, supermarkets.
• CRO expertise with upsells, cross-sells, and AOV growth strategies.
• Deep understanding of Shopify Plus features, apps, integrations.
• Strategic thinking to align ecommerce with business goals.
• Strong leadership, mentoring, and external partner management.
• Amazon proficiency and optimization knowledge.

Responsibilities

• Own the overall ecommerce strategy for all brands and drive KPI growth (conversion rate, AOV, units per order).
• Develop and implement CRO strategies, including A/B testing, to improve site performance.
• Lead cross-functional collaboration to align ecommerce with broader business objectives.
• Develop personalization strategies using customer data for tailored shopping experiences.
• Oversee eCommerce platforms (Amazon, Javahouse.com, Walmart.com, TikTok Shop, etc.).
• Mentor ecommerce team and drive performance analytics and customer experience.

Skills

eCommerce Strategy

Shopify Plus

CRO

Leadership

Analytics

Cross-functional

Retail/eCommerce leadership

Education

BS/BA in Business

Tools

Google Analytics

Shopify Analytics

Shoplift

A/B Testing tools

Job description

Heartland Food Products Group seeks a Director of eCommerce Strategy to design and lead our online revenue growth across Splenda, Equal, SlimFast, and Java House brands from our Carmel, IN office. You will own the strategy, optimize customer experience, and align digital initiatives with business goals.

The ideal candidate has 10+ years in ecommerce/CPG, deep Shopify Plus expertise, CRO and analytics skills, and a track record of cross-functional leadership across sales, marketing, and